Asahi: Super dry by Purple Creative
- Location:
UK creative agency Purple Creative has delivered a OOH digital creative for Asahi Super Dry’s ‘Discover Karakuchi’ campaign.
The campaign captures the unique taste of Asahi Super Dry, which is encapsulated in the Japanese word Karakuchi. Just like Asahi Super Dry, Karakuchi has no direct translation – a thought that inspired the campaign. Building on the idea of ‘translation is in the taste’, Purple created the call to action: ‘Taste it to understand it.’
Credits
PURPLE CREDITS
Gary Westlake, Founding Partner and Creative Director
Andy Harding, Founding Partner and Copywriter
Emma Maggs, Account Manager
Phil Joyce, Head of Digital
Michael Hindle, Designer
Marc Crane, Creative Artworker
Photograher;
Ryan Hopkinson
[Producer; Sibylle Boettger]
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