Wood's Old Navy Rum: New packaging and visual identity by Purple Creative Design
- Location:
The objective was to make the Wood’s bottle and packaging more premium, iconic and memorable. Purple Creative conducted extensive research into the history and heritage of Wood’s, including unearthing some previously unknown facts about the brand inspired by its rich naval heritage and traditions.
Credits
Founding Partner and Creative Director: Steve Bewick
Head of Copy: Jamie Fleming
Additional Credits: Senior Designer: Dave Walker
Designer: Lyndsey Ellis
Project Manager: Zoja Micunovic
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