The Drum Awards for Marketing - Extended Deadline

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Date: Sep 2016
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Agency Purple Creative has just completed its first social campaign for Lacoste, featuring the brand’s Explorateur A/W 2016 footwear range. The campaign promotes Lacoste’s products within the multi-brand sports distribution environment of JD Sports.

Purple developed a creative approach and a complete set of assets to be used across social channels, to sell Lacoste’s AW16 range of Explorateur footwear. This includes a pool of imagery, animations and photomontages – all designed to work seamlessly across different social networks.

Lacoste’s existing look has always been stylish and clean cut. Purple Creative aligned the Explorateur range communication style to the world of JD Sports’ audience: 20-24 years old, urban, mobile-focused, creative and socially active.

Credits

Creative Director: Phil Joyce

Copywriter: Andy Harding

Additional Credits: Production Manager: Sarah Green

Designer: Darren Ammar