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Pure Leaf: No Is Beautiful

Client: Pure Leaf
Date: Feb 2020
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Pure Leaf has launched a purpose driven campaign to encourage people to say no to the things that don’t matter – in tea and in life.

Pure Leaf teamed up with Amy Poehler to voice over a series of 60-second TV ads that will run beginning the week 24 February.

Research shows that 68% of men and 70% of women feel pressured to say “yes” to things they don’t want to do in their professional lives, creating a lot of stress and anxiety.

The digital series, starring Amy, is designed to make people laugh while also encouraging them to say no to the things that don’t matter. Playing off classic fairy tales, the series brings 'No Is Beautiful' to life by putting an unexpected spin on some of the most iconic stories of all time.

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