Client: Nescafé
Date: Apr 2017
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Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection.


Global Chief Creative Officer Publicis WW & CEO Publicis Italia: Bruno Bertelli

Executive Creative Director Publicis Italia: Cristiana Boccassini

Art Director: Alessandro Candito, Maxime Damo

Copywriter: Lina Akbarzadeh, Paolo Bartalucci

Creative Directors: Alessandro Candito, Paolo Bartalucci, Geert De Rocker, Tom Berth

Digital Creative Director: Azeglio Bozzardi, Martino Lapini

Account Team: Barbara Pusca, Filippo D’Andrea, Florence De Lophem e Roberta Scotti

Social Media Team: Diletta Sala e Arya Alfieri

Strategic Planner: Guglielmo Pezzino

Tv producer: Luana Strafile e Matilde Bonanni

Production company: H+

Executive Producer: Stella Orsini

Directors and editors: Murphy

Centro Media: MediaCom

Marketing Manager: Matteo Cattaneo