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Walmart: Famous Visitors by Publicis

Agency: Publicis
Client: Walmart
Date: Jan 2020
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For the first time ever, Walmart will be airing an ad during the Super Bowl with the help of some very familiar and famous visitors.

'Famous Visitors' brings 12 “visitors” from popular TV shows and movies – and their creative transportation methods – together for the first time ever as they touch down on Earth to conveniently pick up everything they need curbside at Walmart.

From Flash Gordon and Buzz Lightyear making their way to Earth to Bill S. Preston, Esq. of Bill & Ted’s Excellent Adventure arriving to a Walmart parking lot via his iconic telephone booth, these famous visitors all travel long ways – even across the galaxy – to experience the convenience of Pickup.

Walmart brought in many more characters and vessels from other beloved intergalactic entertainment properties, including Arrival, Blade Runner, Guardians of the Galaxy, The Lego Movie, Mars Attacks, Marvin the Martian, Men in Black, Star Trek and my favorite, Star Wars.

The 'Famous Visitors' campaign, which plays off of a campaign Walmart launched last year – 'Famous Cars', starts before the game. There, visitors will tease their impending arrival across a variety of media.

Credits

Client: Walmart

Campaign Title: Famous Visitors

Agency: Publicis/Dept W

Agency Location: New York, New York

Chief Creative Officer Publicis Communications East and Dept W: Andy Bird

Executive Creative Director: Josh Horn

Creative Directors: Peter Defries, Alan Wilson

Associate Creative Directors: Rodrigo Panucci, Alexandre Abrantes

Copywriter: Andrew Hurwitz

Art Director: Camilla Ciappina

Executive Producer/Director of Integrated Production: Jenny Read

Producer: Ariana Ekonomou

Music Producer: David Steinberg

Director of Business Affairs: Robin Oksenhendler

Senior Business Affairs Manager: Suzanne Voss

Senior Art Producer: Amy Salzman

President Dept W: Jamie Rosen Group Account Director: Lauren Pulwer

Account Supervisor: Audrey Thorn

Assistant Account Executive: Madi Mucha

Media Strategy and Buying: Haworth

SVP, Executive Media Director: Heather Kruse

VP, Media Director: Shannon Kast

VP, Director of Digital Strategy: Michelle Rowe

Director, Media Strategy: Jenna Sundeen

Director, Digital Media Strategy: Megan Schuller

Music, Talent & IP Supervision / Licensing by Creative License

Production Company: Hungry Man

Director: Wayne McClammy

Executive Producer: Mino Jarjoura

Line Producer: Rick Jarjoura

Director of Photography: Jonathan Sela

Photographer: Richard Thompson III

Photographer’s Agent: Brite Productions

Production Company: Madactive

Post Production: Recom Farmhouse

Editorial Company: The Den Editorial

Editor: Christjan Jordan

Partner/Executive Producer: Mary Ellen Duggan

Senior Producer: Jonlyn Williams

Jr. Editor: Hannelore Gomes

Asst. Editors: James Bird, Shannon Strong

VFX Production: The Mill

Executive Producer: Anastasia Von Rahl

Producer: Lori Talley

Production Coordinator: Michael Novo

Executive Creative Director: Chris Knight

VFX Supervisor: Matt Fuller

2D Lead: Ben Smith

CG Lead: Yarin Manes

2D Artists: Jake Albers, Franz Kol, Susanne Scharping, Chris Russo, Joseph Tang

3D Artists: Chris Goodrich, Christian Sanchez, Daniel Soo, Daniel Stern, Danny Garcia, Elizabeth Hammer, Michael Lori, Fabio Marzo, Luis Sanchez, Mahmoud Elragheb, Malcolm Moseley, Manan Bachkaniwala, Matthew Bell, Michael Kash, Monique Espinoza, Nico Sanghrajka, Omar Taher, Patrick Vidal, Raphael Phillips, Tom Graham, Victor Duncan, Patrick Keogh, James Hansell, Ivor Griffin, Andreas Graichen, Hannah Bahyan, Stefan Hoare

Matte Painting: Andy Wheater, Gillian George

Animation: Randy Link, Jacob Murphy, Erica Estrada, Justin Murphy, Matt Connolly, Gustavo Gonzalez, Maxime Cronier, Laurie Estampes

Colour: The Mill

Colourist: Matt Osborne

Colour Producer: Blake Rice

Music Company: New Math

Executive Producer: Kala Sherman

Composer: Casey Smith

Sound Designer: Jimmy Harned

Sound Designer: Dan Sammartano

Record and Mix: Harbor

Executive Produver: Jesse Schwartz

Audio Producer: Cammie McGarry

Mixer: Steve Perski

Visual Effects and Animation: INDUSTRIAL LIGHT & MAGIC, A LUCASFILM LTD. COMPANY

VFX Supervisor: Eddie Pasquerello

VFX Associate Producer: Eric Schroeder

VFX Production Coordinators: Brandon Dickson

Production Assistant: Samantha Panganiban

VFX Editor: Jenni O’Byrne

Compositors: Behnam Shafiebeik

Generalist/Environment: Andy Proctor

Layout: Maria Newall, Gurpreet Singh, John Levin

Lighting TD: Leandro Estebecorena

Digital Paint/Roto: Trevor Hazel, Sam Stewart, Natalie Smith

Associate Pipeline TD: Sarah Trop, Katherine Sanchez

Technical Support: Allie Moon

Executive Producer: Jill Brooks

Animation: Warner Bros. Animation

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