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Agency: Publicis
Client: Tiger Beer
Date: Jan 2022
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Singapore-based beer brand Tiger has unveiled its non-fungible token (NFT) collection for its Chinese New Year campaign.

The NFT collection, called “The Tiger Archives” and part of Tiger Beer’s ‘The Year of Your Tiger’ campaign, is a collection of 6,688 NFTs featuring Chinese archival tiger artwork inspired by Tiger Beer’s bottles through the years.

The artwork was done in collaboration with Malaysian streetwear artist PMC (Pestle & Mortar Clothing).