A new campaign for Vicks, by Publicis Singapore, features the story of Nisha, a young girl with a rare genetic skin condition, ichthyosis.
The film shows Nisha's everyday life, caring for her mother and family while she faces the prejudice and ignorance of others.
Creative Agency-Publicis, Singapore
Chief Creative Officer-Ajay Thrivikraman
PR Agency-2020 MSL
Production House-Offroad Films
Executive Producer-Khalil Bachooali