Vicks: #TouchOfCare by Publicis Singapore

Client: Vicks
Date: Oct 2018
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A new campaign for Vicks, by Publicis Singapore, features the story of Nisha, a young girl with a rare genetic skin condition, ichthyosis.

The film shows Nisha's everyday life, caring for her mother and family while she faces the prejudice and ignorance of others.

Credits

Client-P&G Vicks

Creative Agency-Publicis, Singapore

Chief Creative Officer-Ajay Thrivikraman

PR Agency-2020 MSL

Media Agency-Mediacom

Production House-Offroad Films

Executive Producer-Khalil Bachooali

Director-Anand Gandhi

Billie: Project Body Hair

Added 11 December 2018
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