Client: Vicks
Date: Oct 2018
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
15 votes

A new campaign for Vicks, by Publicis Singapore, features the story of Nisha, a young girl with a rare genetic skin condition, ichthyosis.

The film shows Nisha's everyday life, caring for her mother and family while she faces the prejudice and ignorance of others.

Credits

Client-P&G Vicks

Creative Agency-Publicis, Singapore

Chief Creative Officer-Ajay Thrivikraman

PR Agency-2020 MSL

Media Agency-Mediacom

Production House-Offroad Films

Executive Producer-Khalil Bachooali

Director-Anand Gandhi