2018 Special Olympics USA Games: Special Olympics USA Games by Publicis Seattle

Publicis Seattle and the 2018 Special Olympics USA Games are partnering for a uniquely Pacific Northwest welcome to athletes, families, guests and sponsors, as Seattle hosts the national event July 1-6. The Special Olympics USA Games are a premier, national sports competition that showcases the power and joy of sports at the highest levels. The event is broadcast nationally on ESPN and this year marks the 50th Anniversary of the Special Olympics movement.

Publicis Seattle created an overarching brand identity and unique, athlete-personal tagline, 'Rise With Us.' The Rise With Us tagline gives voice to the athletes and is anchored on a rallying-cry, call to positive action manifesto. Additional elements include animated graphics for the opening ceremonies in Husky Stadium, as well as designs for the medals and ribbons, posters, and athlete bags. The creative echoes the pride and action Seattle takes in garnering support and attention for progressive, inclusive organizations like Special Olympics. This is reflected in Seattle’s City of Inclusion initiative whereby businesses and organizations are creating a community where people with intellectual disabilities are meaningful and fully welcomed and valued.