Renault: advert-body-2 by Publicis
- Location:
In 2016, Publicis Worldwide created the concept of The Dream Cradle in a campaign for Renault. What followed was an overwhelming demand by consumers who lobbied Renault to create a real-life model.
Credits
CREDITS:
Agencies: Publicis Argentina, Publicis Italy, Publicis Conseil
Renault Latin America
Advertising and Digital Marketing Manager: Juan Marcelo de Carlo.
Advertising and Media Coordinator: Noel Castillo
Digital Marketing and CRM Coordinator: Eugenia Guerra
Marketing Director: Eric Pasquier
Publicis Argentina
Excecutive Creative Director: Fabio Mazía
Creative Director: Ignacio Jardon, Paula Kozub
Regional Account Director: Ivan Pinzón
Agency Producer: Sebastian Taruella
Production Company: Landia
Director: Shannon, Agustin Carbonere
Executive producer: Adrian D´Amario
Producer: Diego Dutil
Music: Papa Music
Renault Italy
Advertising, Digital and CRM Manager: Elisabeth Leriche
Advertising Executive: Enrica Bellomo
Publicis Italy
Global Chief Creative Officer Publicis WW and CEO, Publicis Italy: Bruno Bertelli
Executive Creative Director Publicis Italy: Cristiana Boccassini
Creative Director: Francesco Martini, Alessandro Izzillo
Associate Creative Director & Art Director: Eddy Guimaraes
Associative Creative Director & Copywriter: Emanuele Viora
Client Service Team : Daniela Di Maio, Ilaria Lorenzetti, Benedetta Virga, Giulia Claris Ratti
Strategic Planner: Bela Ziemann
TV Producer: Giulia Atzori
Production:
Production Filmmaster Productions
Regia: Davide Gentile
DOP: Luca Costantini e Fabio Casati
Executive Producer: Lorenzo Cefis
Producer: Nicole Lord
Editor: Stuart Greenwald and Alice Baragetti
Sound design: General Jingles
Renault Corporate
VP - Global Brand Strategy and Marketing Communications: Bastien Schupp
Content & Media Director: Carine Gailliez
Brand advertising manager: Giovanni Costa
Project manager: Mathilde Chaise
Publicis Conseil
Worldwide Creative Director Renault and ECD, Publicis Conseil: Marcelo Vergara
Worldwide Account Director Renault and Managing Director, Publicis Conseil: Patrick Lara
Client Service Team: Charlotte Baudry, Adrien Dumont