Renault: 30 Years in the Making by Publicis Poke

Client: Renault
Date: Nov 2019
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Renault has launched a new campaign for its All-New Clio model, celebrating thirty years in the making. Created by Publicis Poke, the campaign travels through three decades of the iconic car, which is the best-selling French car of all time with over 15m sold to date. As a hero model for the brand and a main flag bearer for many years, the campaign tracks the development of the Clio, with changes in culture and society over the same period.

The 30-second, 60-second, and two-minute commercial spots set to of the iconic Oasis’ track Wonderwall, portray the story of two young friends and their shared experience of the quintessentially 90s school ‘French exchange’ and the relationship that blossoms over the following 30 years, one punctuated by each edition of the famous Clio. Bolstering the launch, the OOH campaign focuses on the progress of the car’s product features through each era of the Renault Clio.

Credits

CLIENT: Renault UK

ADVERTISING AGENCY: Publicis Poke

EXECUTIVE CREATIVE DIRECTOR: Dave Monk

GROUP CREATIVE DIRECTOR: Colin Byrne

CREATIVE DIRECTORS: Rob Butcher, Tom Genower

STRATEGISTS: Miranda Ross, Calvin Lyon

BUSINESS DIRECTOR: Stuart Pond

ACCOUNT MANAGEMENT: Abby Fox, Luke Cox, Fraser Thomson

HEAD OF FILM PRODUCTION: Colin Hickson

ASSISTANT AGENCY PRODUCER: Joss Haynes

MEDIA BUYING AGENCY: MG OMD

MEDIA PLANNERS: Laura Henderson, Rach Murray

PRODUCTION COMPANY: Academy Films

DIRECTOR: Frederic Planchon

DIRECTOR OF PHOTOGRAPHY: Stéphane Fontaine

PRODUCERS: Dulcie Kellett & Simon Cooper

EDITORS: Assembly Rooms

EDITOR: Sam Rice-Edwards

POST-PRODUCTION COMPANY: MPC

COLOURIST: Jean-Clemant Soret

VFX: Timo Huber

AUDIO POST-PRODUCTION COMPANY: Wave Studios

SOUND DESIGNER: Parv Thind

MUSIC: Soundtree

MUSIC COMPOSER: Luis Almau

MUSIC PRODUCER: Jay James

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