Renault: 30 Years in the Making by Publicis Poke
- Location:
Renault has launched a new campaign for its All-New Clio model, celebrating thirty years in the making. Created by Publicis Poke, the campaign travels through three decades of the iconic car, which is the best-selling French car of all time with over 15m sold to date. As a hero model for the brand and a main flag bearer for many years, the campaign tracks the development of the Clio, with changes in culture and society over the same period.
The 30-second, 60-second, and two-minute commercial spots set to of the iconic Oasis’ track Wonderwall, portray the story of two young friends and their shared experience of the quintessentially 90s school ‘French exchange’ and the relationship that blossoms over the following 30 years, one punctuated by each edition of the famous Clio. Bolstering the launch, the OOH campaign focuses on the progress of the car’s product features through each era of the Renault Clio.
Credits
CLIENT: Renault UK
ADVERTISING AGENCY: Publicis Poke
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
GROUP CREATIVE DIRECTOR: Colin Byrne
CREATIVE DIRECTORS: Rob Butcher, Tom Genower
STRATEGISTS: Miranda Ross, Calvin Lyon
BUSINESS DIRECTOR: Stuart Pond
ACCOUNT MANAGEMENT: Abby Fox, Luke Cox, Fraser Thomson
HEAD OF FILM PRODUCTION: Colin Hickson
ASSISTANT AGENCY PRODUCER: Joss Haynes
MEDIA BUYING AGENCY: MG OMD
MEDIA PLANNERS: Laura Henderson, Rach Murray
PRODUCTION COMPANY: Academy Films
DIRECTOR: Frederic Planchon
DIRECTOR OF PHOTOGRAPHY: Stéphane Fontaine
PRODUCERS: Dulcie Kellett & Simon Cooper
EDITORS: Assembly Rooms
EDITOR: Sam Rice-Edwards
POST-PRODUCTION COMPANY: MPC
COLOURIST: Jean-Clemant Soret
VFX: Timo Huber
AUDIO POST-PRODUCTION COMPANY: Wave Studios
SOUND DESIGNER: Parv Thind
MUSIC: Soundtree
MUSIC COMPOSER: Luis Almau
MUSIC PRODUCER: Jay James