Christmas evokes images of a jolly Santa Claus working hard in his snowy grotto making wonderful toys to be delivered all around the world. This year, however, Morrisons wants to highlight some other heroes of the season – farmers.
Created with agency partner Publicis Poke, ‘Farmer Christmas’ pays tribute to farmers who work hard all year long to make this time of year so special and provide us with the food that we get to enjoy with loved ones.
The ad follows two young friends as they explore North Pole Farm, sneaking into the various workshops where butchers, bakers, fishmongers and florists are preparing delicious seasonal treats. The duo is amazed to find Farmer Christmas’s version of a sleigh and reindeer, which happen to be Morrisons lorries. As the pair’s journey comes to an end they declare that “he’s been” after spotting a table full of yummy food and sit down to enjoy the Christmas meal with their family.
CAMPAIGN TITLE: Farmer Christmas
ADVERTISING AGENCY: Publicis•Poke
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
CREATIVE DIRECTOR: Nick Allsop
CREATIVE: Hector Dudding
CREATIVE: Ollie Quinn
DESIGNER: Roxana Iriciuc
PLANNER: Diego Chicharro
BUSINESS LEAD: Morgan Lafferty
ACCOUNT TEAM: Robert Scobie, Joanne Atkins, Eleni Masoura, James McGrath
HEAD OF PRODUCTION: Colin Hickson
AGENCY PRODUCER: Paris Starr
MEDIA BUYING AGENCY: Wavemaker
PRODUCTION COMPANY: Somesuch
DIRECTOR: Nick Gordon
EDITOR: Stitch: Tim Hardy, Ben Corfield
PRODUCER: Jane Lloyd
POST-PRODUCTION COMPANY: The Mill
AUDIO POST-PRODUCTION COMPANY: Soundtree
PHOTOGRAPHER: Mark Wesley