The Outdoor Advertising Association of America (OAAA) and its members have initiated a national out-of-home (OOH) campaign designed to inspire and excite the ad industry about OOH’s power, value, and significance. #GetOutofHome will run across more than 50,000 OOH sites, including 27 digital screen networks, in 30 major US markets, in the coming weeks.
The campaign, created by Publicis New York, features ad industry icons (Gerry Graf, Stan Richards), young creative thinkers, and social media influencers (Jezz Chung), touting the value of OOH as a great media amplifier. As part of the activity, a real-time Digital OOH campaign will run alongside Advertising Week New York (October 1-4), inviting attendees to engage in the conversation via the #GetOutofHome hashtag.
Produced by Grand Visual, the dynamic creative will include live commentary, tweets, and Instagram posts published direct to digital screens across New York City. OpenLoop, the real-time campaign management and distribution platform from ad tech provider, QDOT, will deliver the live commentary and buzz from Advertising Week’s online social engagement to screens across NYC in a showcase that highlights the medium’s flexibility and relevance.
Production company Grand Visual has adapted and will deliver dynamic creative to national digital OOH networks. Dot2Dot is delivering dynamic content to the official Advertising Week venue screens, provided by Formetco and National Mobile Billboard. OOH media and production for the campaign have been donated by Adams+Fairway, Barrett Outdoor, Captivate, Circle Graphics, Clear Channel Outdoor, Cleveland Outdoor, Coastal Outdoor, Curb, DDI Media, Do It Outdoors, Eye Corp Media, Intersection, Interstate Outdoor, JCDecaux, Lamar Advertising, Link Media, Mile High Outdoor, Norton Outdoor, OUTFRONT Media, Pacific Outdoor, Park Outdoor, Porter Advertising, Signal Outdoor, Streetblimps, Total Outdoor, Vector Media, and YESCO Media.