Heineken: Cheers to the Unexpected by Publicis New York

Client: Heineken
Date: Jun 2018
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Heineken is bringing a lighthearted message to beer drinkers across the US in its summer campaign that launches today.

Called ‘Cheers to the Unexpected,’ the campaign’s main spot features a well-dressed man who’s about to walk into the doors of what appears to be a terribly pretentious party. Lucky for him, though, he accidentally rings the doorbell of unit nine instead of six — and finds himself at a banger complete with dancing, a band, confetti and, of course, Heineken.

The spot, created by Publicis Worldwide New York, leaves viewers with a few wise words: ‘Sometimes the wrong party is the right one.’

According to the company, the campaign - which spans TV, digital spots and out-of-home - is rooted in insights about the brand’s drinkers in the US, who apparently “thrive for spontaneity, and those who embrace it are happier in life.”

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