L'Oreal: Run Le Hair Show by Publicis Luxe

L'Oréal Professionnel and Publicis Luxe have devised a series, called Run Le Hair Show, a new hybrid model that reinvents communication for all professionals and enthusiasts of hair, colour and styling.

Fully digital, the series celebrates the role and cultural impact of hairdressing in the world, and those who make it their business.

To co-design this new approach, the agency and its client were inspired by the showrunning methods of TV series, in order to create entertainment capable of democratising the celebration of one of the world's most widespread crafts: hairdressing.