Tourism Ireland has created the first tourism campaign made with the heart-rate data of two of its visitors.
Developed by Publicis London, 'Fill your heart with Ireland' is the tourism company's first major global campaign since 2011.
An industry first, Tourism Ireland invited a real married couple to experience Ireland for the first time, and throughout the trip, they wore custom-made technology to track their physiological responses along the way.
A head-mounted camera was linked up to the couple's covert heart-monitors which meant Tourism Ireland could see the heart rate response to each individual experience captured.
The data provided by these heart-rate monitors determined what footage featured in the advertising, to prove the heart-filling effect that the island of Ireland has on its visitors.
The film sees the couple kayaking in Achill Island on the west coast, exploring Devenish Island’s monastic sites in Northern Ireland, and climbing the highest sea cliffs in Europe at Slieve League on the north-west coast - destinations that most viewers may not be aware of.
TITLE: Capture Your Heart
CLIENT: Tourism Ireland
BRIEF: Prove to the world that the island of Ireland genuinely fills the hearts of those who visit.
ADVERTISING AGENCY: Publicis London
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
COPYWRITER: James White
ART DIRECTOR: Henry Finnegan
PLANNER: Dom Boyd
ACCOUNT HANDLER: Katie Edwards, Ben McKee
PRODUCER: Becks O’Sullivan
MEDIA BUYING AGENCY: OMD
MEDIA PLANNER: OMD
PRODUCTION COMPANY: B-Reel
DIRECTOR: Patrick Gyllström
PRODUCER: Marcus Henriksson
POST-PRODUCTION COMPANY: Electric Theatre Collective
AUDIO POST-PRODUCTION COMPANY: 750mph
COUNTRY: GB, US, Germany, France, Spain, Italy, Canada, US, Netherlands, Belgium, Nordics, Australia
CONTACT: Natalie Smith Natalie.firstname.lastname@example.org / 07818 457 635