By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy

Renault: Be moved, not driven by Publicis London

Client: Renault
Date: Feb 2016
Your Vote
Overall Rating
Opps, please vote again
1 votes

Renault has launched a new campaign to celebrate 25 years of the Renault CLIO in the UK.

Created by Publicis London, it’s the first UK-created campaign for CLIO since 2009, following a great heritage of iconic and remarkable CLIO advertising.

As an emblematic model for the brand and its main flag bearer for many years, the campaign aims to refresh CLIO’s brand perception by building on the pre-existing emotional connection between the British audience and the Renault CLIO, bringing back its unique personality and inviting people to live and drive with a certain flair again.

Be moved, not driven is the line that encapsulates the idea that Renault CLIO is a style icon, made with energy and spirit for those who live life with an open heart.


Executive Creative Director: Dave Monk

Creative Director: Dave Sullivan, Pavlos Themistocleous

Art Director: Jamie Romain

Copywriter: Dan Shone

Additional Credits: Strategy Director: Ramiro Amaral

Business Director: Amber Faulkner

Account Director: Meera Sanghvi

Account Manager: Sophie Kuropatwa

Strategist: Don Gazara

Head of Production: Colin Hickson

TV Producer: Carol Oakley

Print Producer: Gemma Corker/Debbie Burke

Media Buying Agency: Manning Gottlieb OMD

Production Company: Stink Productions

Director: Ne-O

Editor: Tim Thornton-Allen

Producer: Juliet Naylor

Post Production Company: Glassworks Ltd

Audio Post Production Company: Factory Ltd