Renault: Be moved, not driven by Publicis London

Client: Renault
Date: Feb 2016
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

Renault has launched a new campaign to celebrate 25 years of the Renault CLIO in the UK.

Created by Publicis London, it’s the first UK-created campaign for CLIO since 2009, following a great heritage of iconic and remarkable CLIO advertising.

As an emblematic model for the brand and its main flag bearer for many years, the campaign aims to refresh CLIO’s brand perception by building on the pre-existing emotional connection between the British audience and the Renault CLIO, bringing back its unique personality and inviting people to live and drive with a certain flair again.

Be moved, not driven is the line that encapsulates the idea that Renault CLIO is a style icon, made with energy and spirit for those who live life with an open heart.

Credits

Executive Creative Director: Dave Monk

Creative Director: Dave Sullivan, Pavlos Themistocleous

Art Director: Jamie Romain

Copywriter: Dan Shone

Additional Credits: Strategy Director: Ramiro Amaral

Business Director: Amber Faulkner

Account Director: Meera Sanghvi

Account Manager: Sophie Kuropatwa

Strategist: Don Gazara

Head of Production: Colin Hickson

TV Producer: Carol Oakley

Print Producer: Gemma Corker/Debbie Burke

Media Buying Agency: Manning Gottlieb OMD

Production Company: Stink Productions

Director: Ne-O

Editor: Tim Thornton-Allen

Producer: Juliet Naylor

Post Production Company: Glassworks Ltd

Audio Post Production Company: Factory Ltd

Overall Rating
5/5Vote
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.