Dacia: advert-body-2 by Publicis Lisbon

This new campaign from Publicis Lisboa for car manufacturer Dacia, focuses on convincing consumers that Dacia models are the best cars for them, by poking fun at useless and superfluous accessories of other models.

In the spots, an overly smooth car salesman tries to convince viewers of the brilliance of the Dacia Sandero's many pointless features, including a 'celeb effect carpet system' which releases a red carpet on the passenger door side; the 'Dog Cruiser Window Support' which provides canine passengers with a cushion to rest their heads on, as they enjoy the breeze of the open road; and the 'Car Trip Companion', a smiling blow-up doll which inflates to accompany drivers on lonely excursions.

At the end of each ad, a voiceover reminds prospective car buyers that they don't need such 'Unnecessories' and that the new Dacia already has everything they could ever want.