JM Smucker Company: Quality That's Criminal by Publicis
- Location:
The J.M. Smucker Company's latest spot is an ad campaign for 1850 Coffee, featuring creative as bold as the ‘contraband caffeine’ itself.
The centerpiece of the campaign is a cop dramedy, a two-minute short film which smartly blends creative storytelling and craft, with some pure, never cut, brand equity. 1850 Coffee is a brand with quality so high, so pure, it’s questionable if coffee this good is even legal.
Credits
Client: The J.M. Smucker Company
Brand: 1850® Coffee
Campaign Title: Quality That’s Criminal
Agency: PSOne
Agency Location: New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Erica Roberts
Assoc. Creative Director/Copy: Alan Wilson
Assoc. Creative Director/Art: Peter Defries
Director of Integrated Production: Jenny Read
Executive Producer: Lauren Schneidmuller
Associate Producer Kathryn Lemke
Director of Business Affairs: Robin Oksenhendler
Business Manager: Deanna Gattie
Group Account Director: Yuri Lee
VP, Account Director: Tabatha Roman
Account Executive: Nia Bolling
Strategy Director Jennifer Baldwin
Strategist Jessica Neira
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Partner / Managing Director: Shawn Lacy
Executive Producer: Holly Vega
UPM: Jay Veal
Head of Production: Mercedes Allen-Sarria, Rachel Glaub
Director of Photography: Larkin Seiple
Production Designer: Alexis Ross
Editorial Company: MackCut Editorial
Editor: Ian Mackenzie
Assistant Editor: Cooper McLane
Executive Producer: Gina Pagano
Composer: Christoffer Berg
Audio Post-Production Company: Super Exploder
Senior Sound Designer/Mixer: Jody Nazzaro
VFX Company: The Mill UK
Producer: Tom Manton
Executive Creative Director: Jonathan "Wes" Westley
Colorist: Seamus O’Kane
2D Lead: Brad Wood
2D artist: Peter Atack
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