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JM Smucker Company: Quality That's Criminal by Publicis

Agency: Publicis
Date: Nov 2019
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The J.M. Smucker Company's latest spot is an ad campaign for 1850 Coffee, featuring creative as bold as the ‘contraband caffeine’ itself.

The centerpiece of the campaign is a cop dramedy, a two-minute short film which smartly blends creative storytelling and craft, with some pure, never cut, brand equity. 1850 Coffee is a brand with quality so high, so pure, it’s questionable if coffee this good is even legal.

Credits

Client: The J.M. Smucker Company

Brand: 1850® Coffee

Campaign Title: Quality That’s Criminal

Agency: PSOne

Agency Location: New York

Chief Creative Officer: Andy Bird

Executive Creative Director: Erica Roberts

Assoc. Creative Director/Copy: Alan Wilson

Assoc. Creative Director/Art: Peter Defries

Director of Integrated Production: Jenny Read

Executive Producer: Lauren Schneidmuller

Associate Producer Kathryn Lemke

Director of Business Affairs: Robin Oksenhendler

Business Manager: Deanna Gattie

Group Account Director: Yuri Lee

VP, Account Director: Tabatha Roman

Account Executive: Nia Bolling

Strategy Director Jennifer Baldwin

Strategist Jessica Neira

Production Company: Biscuit Filmworks

Director: Andreas Nilsson

Partner / Managing Director: Shawn Lacy

Executive Producer: Holly Vega

UPM: Jay Veal

Head of Production: Mercedes Allen-Sarria, Rachel Glaub

Director of Photography: Larkin Seiple

Production Designer: Alexis Ross

Editorial Company: MackCut Editorial

Editor: Ian Mackenzie

Assistant Editor: Cooper McLane

Executive Producer: Gina Pagano

Composer: Christoffer Berg

Audio Post-Production Company: Super Exploder

Senior Sound Designer/Mixer: Jody Nazzaro

VFX Company: The Mill UK

Producer: Tom Manton

Executive Creative Director: Jonathan "Wes" Westley

Colorist: Seamus O’Kane

2D Lead: Brad Wood

2D artist: Peter Atack

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