Heineken UK: Shape your City by Publicis Italy
- Location:
Every large transformation in every city all over the world, always originates from the people who inhabit them. Every idea, no matter how small, has the potential to spark a virtuous circle capable of generating substantial change. In other words, we can all be urban shapers. This is the message at the heart of the new global Heineken campaign: “shape your city”. An invite that has already been accepted by several markets with local communication inspired by the new concept.
Credits
Chief Executive Officer/Executive Creative Director: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini, Luca Cinquepalmi, Marco Venturelli
Associate Creative Director/Copywriter: Emanuele Viora
Art Director: Simone Di Laus
Additional Credits: Producer Publicis: Mariella Maiorano
Worldwide Account Director: David Pagnoni
International Account Supervisor: Jana Uhlarikova
Production Company: Traktor
Director: Traktor
Producer: TRAKTOR/Jay Shapiro
DoP: Jo Willems
Editor: Andy McGraw
Post Production: MPC London
Producer MPC: Phil Whalley
VFX Supervisor MPC: Bill Mcnamara, Michael Gregory
CG supervisor: Amir Bazazi
Colourist: Jean-Clement Soret
Motion Design: Matthew Campbell
Sound design: Raja Sehgal @ Grand Central Recording Studio London
Original Soundtrack Zorba the Greek performed by John Murphy
