The Drum Awards Festival - Extended Deadline

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Date: Aug 2016
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Every large transformation in every city all over the world, always originates from the people who inhabit them. Every idea, no matter how small, has the potential to spark a virtuous circle capable of generating substantial change. In other words, we can all be urban shapers. This is the message at the heart of the new global Heineken campaign: “shape your city”. An invite that has already been accepted by several markets with local communication inspired by the new concept.

Credits

Chief Executive Officer/Executive Creative Director: Bruno Bertelli

Executive Creative Director: Cristiana Boccassini, Luca Cinquepalmi, Marco Venturelli

Associate Creative Director/Copywriter: Emanuele Viora

Art Director: Simone Di Laus

Additional Credits: Producer Publicis: Mariella Maiorano

Worldwide Account Director: David Pagnoni

International Account Supervisor: Jana Uhlarikova

Production Company: Traktor

Director: Traktor

Producer: TRAKTOR/Jay Shapiro

DoP: Jo Willems

Editor: Andy McGraw

Post Production: MPC London

Producer MPC: Phil Whalley

VFX Supervisor MPC: Bill Mcnamara, Michael Gregory

CG supervisor: Amir Bazazi

Colourist: Jean-Clement Soret

Motion Design: Matthew Campbell

Sound design: Raja Sehgal @ Grand Central Recording Studio London

Original Soundtrack Zorba the Greek performed by John Murphy