Heineken: Daniel Craig vs James Bond by Publicis Italy
- Location:
Daniel Craig has reprised his role as Heineken ambassador with a new parody advert depicting a clumsy, out of shape and forgetful Bond character who saves the day with a bottle of non-alcoholic beer.
Daniel Craig vs James Bond depicts the debonair agent relaxing on the beach but things quickly go awry when he misplaces his passport on the back seat of a taxi, sparking a comedic dash across Spain to be reunited with the document.
Capitalising on mounting hype for the looming release of No Time to Die in cinemas this April the piece ditches Hollywood glamour for a more realistic portrayal of foreign travel.
Heineken is playing up a disconnect between the screen and audience expectations in more ways than one with the famous the 00 agent once again foregoing a Vodka Martini as the advert concludes.
An edit for the UK market has Craig drinking a 0.0 non-alcoholic version of the beer.
Credits
Creative Agency: Publicis Italia
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Directors: Marco Venturelli / Luca Cinquepalmi / Luissandro Del Gobbo
Associate Creative Directors: Fabrizio Tamagni / Michela Talamona / Gustavo Lacerda
Digital Creative Directors : Mihnea Gheorghiu / Milos Obradovic / Sandra Bold
Head TV Production (Publicis Italia): Mariella Maiorano
Head TV Production (Publicis London): Colin Hickson
TV Producer: Carla Solaro
Post-Producer: Sabrina Sanfratello
Worldwide Account Director: David Pagnoni
Production Company: Smuggler
Director: Miles Jay
DOP: Chayse Irvin
Producer: Gustav Geldenhuys
Editor: Ben Jordan / Hasani Franke / Stuart Greenwald
Post Production Company: The Mill
Executive Producer: Misha Stanford Harris
Audio Post Production: Grand Central Recording Studios
Sound Design & Mix: Raja Sehgal
