Diesel: Go with the Flaw by Publicis Italy
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Clothier Diesel has courted a younger, edgier audience for some time, and now the apparel maker is challenging the conformity of perfection with its new ‘Go with the Flaw’ campaign.
In a two-minute film, by French director François Rousselet, a young filmmaker dices together a film with clips of models dancing around in an urban landscape. The models, as we see in closeups, all have slight, what some would consider, flaws. A gorgeous woman has a unibrow, another has a mouth full of braces, a billiards-playing woman has a crossed eye, another big ears. Others have scars and skin flaws, but make no mistake, all of them are stunning in their own ways, and the film comes off gorgeous in its portrayal of these carefree hipsters.
The ad is essentially telling people to be unordinary ‘because flawless is forgettable. Roll with what you have, even though it may not be ideal. Embrace what you cannot control. Find a little bravery to wear your flaws with pride, take a front seat and enjoy the ride’, according to a release by Publicis Italia, in its first creative work for Diesel after taking over from Anomaly Amsterdam.
Credits
Client: Diesel
Chief Marketing Officer: Dario Gargiulo
Creative Director: Nicola Formichetti
Global Head of Advertising, Media & Product Marketing: Giada Gheno
Head of ADV and E-comm Production: Deborah Salbego
Agency: Publicis Italia
Global Chief Creative Director Publicis WW and CEO Publicis Italia: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Art Directors: Simone Di Laus, Cecilia Moro
Copywriters: Beatrice Mari, Fabio Caputi
Head of Planning: Bela Zieman
Senior Creative Planner: Noa Dekel
Account Team: Giada Salerno, Maria Elena Gaglianese
Agency Producers: Cecilia Barberis, Matilde Bonanni
Art Buyer: Barbara Centazzo
Production Company: Division Paris
Director: Francois Rousselet
DOP: Simon Chaudoir
Editor: Nicolas Larrouquere
Producer: Jules De Chateleux
Post production: MPC
VFX Supervisor: Timo Huber
VFX Producer: Lydia Evitt
Grade: MPC
Colourist: Richard Fearon
Music Design and Editing: GRAND CENTRAL
Photographer: Tom Sloan @Lalaland Artists
Post Production: Studio Invisible