The Drum Awards Festival - Social Purpose

-d -h -min -sec

Client: Diesel
Date: Sep 2017
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Clothier Diesel has courted a younger, edgier audience for some time, and now the apparel maker is challenging the conformity of perfection with its new ‘Go with the Flaw’ campaign.

In a two-minute film, by French director François Rousselet, a young filmmaker dices together a film with clips of models dancing around in an urban landscape. The models, as we see in closeups, all have slight, what some would consider, flaws. A gorgeous woman has a unibrow, another has a mouth full of braces, a billiards-playing woman has a crossed eye, another big ears. Others have scars and skin flaws, but make no mistake, all of them are stunning in their own ways, and the film comes off gorgeous in its portrayal of these carefree hipsters.

The ad is essentially telling people to be unordinary ‘because flawless is forgettable. Roll with what you have, even though it may not be ideal. Embrace what you cannot control. Find a little bravery to wear your flaws with pride, take a front seat and enjoy the ride’, according to a release by Publicis Italia, in its first creative work for Diesel after taking over from Anomaly Amsterdam.


Client: Diesel

Chief Marketing Officer: Dario Gargiulo

Creative Director: Nicola Formichetti

Global Head of Advertising, Media & Product Marketing: Giada Gheno

Head of ADV and E-comm Production: Deborah Salbego

Agency: Publicis Italia

Global Chief Creative Director Publicis WW and CEO Publicis Italia: Bruno Bertelli

Executive Creative Director: Cristiana Boccassini

Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu

Creative Supervisor: Costanza Rossi

Art Directors: Simone Di Laus, Cecilia Moro

Copywriters: Beatrice Mari, Fabio Caputi

Head of Planning: Bela Zieman

Senior Creative Planner: Noa Dekel

Account Team: Giada Salerno, Maria Elena Gaglianese

Agency Producers: Cecilia Barberis, Matilde Bonanni

Art Buyer: Barbara Centazzo

Production Company: Division Paris

Director: Francois Rousselet

DOP: Simon Chaudoir

Editor: Nicolas Larrouquere

Producer: Jules De Chateleux

Post production: MPC

VFX Supervisor: Timo Huber

VFX Producer: Lydia Evitt

Grade: MPC

Colourist: Richard Fearon

Music Design and Editing: GRAND CENTRAL

Photographer: Tom Sloan @Lalaland Artists

Post Production: Studio Invisible