Heineken: Father and Son by Publicis
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Heineken has launched another 'When You Drive, Never Drink' responsible consumption campaign featuring father and son duo, and former Formula 1 World Champions, Keke and Nico Rosberg.
Through a relatable story of familial rivalry, where the pair compete with each other in activities such as tennis and fishing, the TV commercial highlights that no matter how confident a driver you are, the best driver is always the one that doesn't drink and drive.
The insight for the campaign was drawn from Heineken's global research on drink driving triggers. This shows that overconfidence in driving ability after consuming alcohol is a key cause of drink driving. The research also showed that the prominence of alcohol-free options, such as Heineken 0.0, made a positive impact on drink driving behaviour.
Credits
HEINEKEN
Sr. Director Global Heineken® Brand: Gianluca Di Tondo
Integrated Communication & CMI Manager Global Heineken® Brand Global Commerce: Daniela Iebba
Heineken® Communication Manager Global Heineken® Brand Team: Jose Antonio Casillas
Heineken® Global Communication Manager Global Heineken Brand Team: Jessica Setiawan
Sponsorship Lead F1: Ben Pincus
PUBLICIS ITALY
ATL
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Luissandro Del Gobbo
Global Executive Creative Director: Marco Venturelli
Global Executive Creative Director: Luca Cinquepalmi
Head of Art: Costanza Rossi
Creative Supervisor: James Andrews
International Strategic Planner: James Moore
Head TV Production: Mariella Maiorano
TV Producer: Tania Dal Pra
Worldwide Account Director: David Pagnoni
International Client Service Director: Eleni Charakleia
Account Director: Silvia Ghiretti
Senior Account Manager: Jan Wojtkowski
Digital
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Luissandro Del Gobbo
Global Executive Creative Director: Marco Venturelli
Global Executive Creative Director: Luca Cinquepalmi
Head of Art: Costanza Rossi
Creative Supervisor: James Andrews
International Strategic Planner: James Moore
Senior Strategist: Stuart Williams
Head TV Production: Mariella Maiorano
Digital producer: Jonathan Grassi
Worldwide Account Director: David Pagnoni
International Client Service Director: Eleni Charakleia
Digital Account Director: Alexandra Stoica
Senior Account Manager: Jan Wojtkowski
PRODUCTION
Production Company: Bacon Copenhagen
Director: Martin Werner
DOP: Martin Ruhe
Executive Producer: Mette Jermiin
Producer: Samuel Cantor
Production Designer: Peter Grant
Costume Designer: Pernille Holm
Editor: Russell Icke
Post Production Company: MPC London
Executive Producer: Dafydd Upsdell
Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)