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Heineken: Father and Son by Publicis

Agency: Publicis
Client: Heineken
Date: Feb 2020
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Heineken has launched another 'When You Drive, Never Drink' responsible consumption campaign featuring father and son duo, and former Formula 1 World Champions, Keke and Nico Rosberg.

Through a relatable story of familial rivalry, where the pair compete with each other in activities such as tennis and fishing, the TV commercial highlights that no matter how confident a driver you are, the best driver is always the one that doesn't drink and drive.

The insight for the campaign was drawn from Heineken's global research on drink driving triggers. This shows that overconfidence in driving ability after consuming alcohol is a key cause of drink driving. The research also showed that the prominence of alcohol-free options, such as Heineken 0.0, made a positive impact on drink driving behaviour.

Credits

HEINEKEN

Sr. Director Global Heineken® Brand: Gianluca Di Tondo

Integrated Communication & CMI Manager Global Heineken® Brand Global Commerce: Daniela Iebba

Heineken® Communication Manager Global Heineken® Brand Team: Jose Antonio Casillas

Heineken® Global Communication Manager Global Heineken Brand Team: Jessica Setiawan

Sponsorship Lead F1: Ben Pincus

PUBLICIS ITALY

ATL

Global Chief Creative Officer Publicis WW: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

Global Executive Creative Director: Luissandro Del Gobbo

Global Executive Creative Director: Marco Venturelli

Global Executive Creative Director: Luca Cinquepalmi

Head of Art: Costanza Rossi

Creative Supervisor: James Andrews

International Strategic Planner: James Moore

Head TV Production: Mariella Maiorano

TV Producer: Tania Dal Pra

Worldwide Account Director: David Pagnoni

International Client Service Director: Eleni Charakleia

Account Director: Silvia Ghiretti

Senior Account Manager: Jan Wojtkowski

Digital

Global Chief Creative Officer Publicis WW: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

Global Executive Creative Director: Luissandro Del Gobbo

Global Executive Creative Director: Marco Venturelli

Global Executive Creative Director: Luca Cinquepalmi

Head of Art: Costanza Rossi

Creative Supervisor: James Andrews

International Strategic Planner: James Moore

Senior Strategist: Stuart Williams

Head TV Production: Mariella Maiorano

Digital producer: Jonathan Grassi

Worldwide Account Director: David Pagnoni

International Client Service Director: Eleni Charakleia

Digital Account Director: Alexandra Stoica

Senior Account Manager: Jan Wojtkowski

PRODUCTION

Production Company: Bacon Copenhagen

Director: Martin Werner

DOP: Martin Ruhe

Executive Producer: Mette Jermiin

Producer: Samuel Cantor

Production Designer: Peter Grant

Costume Designer: Pernille Holm

Editor: Russell Icke

Post Production Company: MPC London

Executive Producer: Dafydd Upsdell

Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)

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