Morrisons: advert-top-1 by Publicis Groupe

Morrisons and its charity partner, Clic Sargent, have launched a short Christmas film to raise awareness about the work that is done with children with cancer. The film shows 12 children singing ‘Jingle Bells’ before it becomes clear that they have all received treatment for cancer.

The children are seen ringing the End of Treatment Bell – which marks the point at which chemotherapy, radiotherapy or other treatment finishes. The bell is rung in many children’s cancer wards throughout the UK to mark this important moment.