Health Promotion Board's National Steps Challenge Season 3 by Publicis Groupe
Clocking 10,000 steps is not as difficult as it sounds and can be so much fun!
That is the message that Health Promotion Board (HPB) is promoting as it brings back National Steps ChallengeTM for the third season!
To engage commuters on multiple levels as they transit through the station, HPB has partnered Moove Media again with creative platform screen doors, step risers, floor stickers and wall murals of Bugis Station at Downtown Line (DTL).
On the mezzanine level, floor stickers and giant badges on the wall are installed with motion sensors. Commuters, who are “bored” with walking, could hop, jump and groove instead. The badges light up and play “victory” music when commuters complete the activity. The step riser which connects the platform and mezzanine also lights up with music when commuters step on them and encourage them to take the stairs instead of the escalator.
HPB hopes that the multi-sensory experience will raise greater participation amongst Singaporeans now that its National Steps Challenge™ is in its third season.
“We are thrilled to be able to play an instrumental role in HPB’s continuous effort to encourage Singaporeans to achieve the goal of 10,000 steps a day, extending this year’s National Steps Challenge™ campaign to the DTL commuters.” said Jayne Kwek, chief executive of Moove Media.
The month-long campaign, which creative agency Publicis Singapore and ad agency MEC Singapore worked on, ends in December 2017.