Folgers Coffee: Folgers Morning Harmonizers by Publicis Groupe

Date: Dec 2019
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Folgers mornings just got a lot more real, and a lot more entertaining, in a modern take on the iconic notion that The Best Part of Wakin’ Up Is Folgers in Your Cup.

Enter the new Folgers Choir – more formally known as the Folgers Morning Harmonizers - a red satin-clad ensemble of seven men and women who randomly show up in the midst of difficult mornings, helping alleviate tension with both a smile and a steaming hot cup of Folgers Coffee.

The Folgers Choir is sure to brighten your morning, even if you just threw back the shower curtain on your father-in-law soaping up, got stuck in the middle seat in the worst carpool ever or witnessed an unsuccessful, but equally dramatic, Santa Claus entrance by dad.

The campaign features three broadcast commercials, online video, digital banners, social and digital radio. The campaign is from Publicis Groupe’s Power of One solution, PSOne, a bespoke agency for The JM Smucker Company.

Credits

Client: The J.M. Smucker Company

Brand: Folgers Coffee

Campaign Title: The Folgers Harmonizers

Agency: PSOne

Agency Location: New York

Chief Creative Officer: Andy Bird

Executive Creative Director: Erica Roberts

Assoc. Creative Director/Copy: Kelly Mahon

Assoc. Creative Director/Art: Kelly Saucier

Director of Integrated Production: Jenny Read

Executive Producer: Lauren Schneidmuller

Associate Producer Kathryn Lemke

Director of Business Affairs: Robin Oksenhendler

Business Manager: Deanna Gattie

Group Account Director: Yuri Lee

VP, Account Director: Tabatha Roman

Account Executive: Nia Bolling

Strategy Director Jennifer Baldwin

Strategist Jessica Neira

Production Company: Biscuit Filmworks

Director: Andreas Nilsson

Partner / Managing Director: Shawn Lacy

Executive Producer: Holly Vega

UPM: Jay Veal

Head of Production: Mercedes Allen-Sarria, Rachel Glaub

Director of Photography: Larkin Seiple

Production Designer: Alexis Ross

Editorial Company: MackCut Editorial

Editor: Ryan Steele

Assistant Editor: Devon Flint

Executive Producer: Gina Pagano

Music House: Pulse Music

Composer: Charles Humenry

Executive Producer: Dan Kuby

Producer: Miranda Grieco

Audio Post Production Company: Super Exploder

Senior Sound Designer/Mixer: Jody Nazzaro

VFX Company: The Mill NY

Producer: Alliah Mourad

Creative Director: Nathan Kane

Colorist: Fergus McCall

CG Artist: Cedric Mernard

2D Artists: Dhruv Shankar, Nasser Mandavi, Roger Cerqua,

Yongjae Lee, Anton Anderson, Alexis Jo,

Andrew Emmerson, James Cudahy, Blake Druery

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