Folgers Coffee: Folgers Morning Harmonizers by Publicis Groupe
- Location:
Folgers mornings just got a lot more real, and a lot more entertaining, in a modern take on the iconic notion that The Best Part of Wakin’ Up Is Folgers in Your Cup.
Enter the new Folgers Choir – more formally known as the Folgers Morning Harmonizers - a red satin-clad ensemble of seven men and women who randomly show up in the midst of difficult mornings, helping alleviate tension with both a smile and a steaming hot cup of Folgers Coffee.
The Folgers Choir is sure to brighten your morning, even if you just threw back the shower curtain on your father-in-law soaping up, got stuck in the middle seat in the worst carpool ever or witnessed an unsuccessful, but equally dramatic, Santa Claus entrance by dad.
The campaign features three broadcast commercials, online video, digital banners, social and digital radio. The campaign is from Publicis Groupe’s Power of One solution, PSOne, a bespoke agency for The JM Smucker Company.
Credits
Client: The J.M. Smucker Company
Brand: Folgers Coffee
Campaign Title: The Folgers Harmonizers
Agency: PSOne
Agency Location: New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Erica Roberts
Assoc. Creative Director/Copy: Kelly Mahon
Assoc. Creative Director/Art: Kelly Saucier
Director of Integrated Production: Jenny Read
Executive Producer: Lauren Schneidmuller
Associate Producer Kathryn Lemke
Director of Business Affairs: Robin Oksenhendler
Business Manager: Deanna Gattie
Group Account Director: Yuri Lee
VP, Account Director: Tabatha Roman
Account Executive: Nia Bolling
Strategy Director Jennifer Baldwin
Strategist Jessica Neira
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Partner / Managing Director: Shawn Lacy
Executive Producer: Holly Vega
UPM: Jay Veal
Head of Production: Mercedes Allen-Sarria, Rachel Glaub
Director of Photography: Larkin Seiple
Production Designer: Alexis Ross
Editorial Company: MackCut Editorial
Editor: Ryan Steele
Assistant Editor: Devon Flint
Executive Producer: Gina Pagano
Music House: Pulse Music
Composer: Charles Humenry
Executive Producer: Dan Kuby
Producer: Miranda Grieco
Audio Post Production Company: Super Exploder
Senior Sound Designer/Mixer: Jody Nazzaro
VFX Company: The Mill NY
Producer: Alliah Mourad
Creative Director: Nathan Kane
Colorist: Fergus McCall
CG Artist: Cedric Mernard
2D Artists: Dhruv Shankar, Nasser Mandavi, Roger Cerqua,
Yongjae Lee, Anton Anderson, Alexis Jo,
Andrew Emmerson, James Cudahy, Blake Druery