Cafe Bustelo: Café Bustelo Estuvo Aquí by Publicis Groupe
- Location:
Café Bustelo, the legacy espresso-style coffee brand, is making its national debut in a vibrant new ad campaign, blending modern and traditional Latin imagery and music in a celebration of the brand’s heritage.
Since 1928, Café Bustelo’s flavor and iconic, colorful packaging have been both known, and loved, in Latin communities across the country. Now, for the first-time ever, the brand is available nationwide.
The broadcast commercial brings to life the wonderful feeling that wherever there is a can of Café Bustelo, or a cup of its espresso ground coffee, the world around is transformed, spreading sabor Latino for all to enjoy.
The campaign boasts bold, minimalist illustration-style visuals, with a retro poster feel, in a colorful and creative nod to the authenticity of the brand. Both modern and traditional Latin imagery are used to represent Café Bustelo’s multi -generational appeal. The music featured in the campaign adds to the mix, marrying old and new, by combining traditional Latin rhythms, with modern electronic beats, and was created by HiFi Project. One taste of this bold Latin blend and you’ll understand why it’s always more exciting in the knowledge that 'Café Bustelo Estuvo Aquí.'
Credits
Client:
The J.M. Smucker Company
Brand:
Café Bustelo
Campaign Title:
Café Bustelo Estuvo Aquí
Agency:
Publicis Groupe, PSOne
Agency Location:
New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Erica Roberts
Creative Director/Copy: Larissa Kirschner
Creative Director/Art: Matthew Leopizzi
Creative Director/Art: Jana Pejkovska
Director of Integrated Production: Jenny Read
Executive Producer: Lauren Schneidmuller
Producer Dylan Mizner
Music Producer Rachel Rauch
Group Account Director: Yuri Lee
VP, Account Director: Tabatha Roman
Account Executive: Nia Bolling
Production Company: Blacklist
Managing Director: Adina Sales
Executive Producer: Danielle Amaral
Producer: Jodi Kraushar
Animation House: Wizz
Director: Gary Levesque
Producer: Matthieu Poirier
Animation:
Bong Nguyen
Pierre Rutz
Rachid Guendouze
James Molle
Laure Escadafals
Tom Rameaux
Compositing: Benoit Galland
Background: Gary Levesque
Intern: Quentin Rigaux
Music House: Hifi
Executive Producer: Chris Heidman
Audio Engineer: Mark Turrigiano
Production House: Harbor
Executive Producer: Jesse Schwartz
