Date: Aug 2019
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Café Bustelo, the legacy espresso-style coffee brand, is making its national debut in a vibrant new ad campaign, blending modern and traditional Latin imagery and music in a celebration of the brand’s heritage.

Since 1928, Café Bustelo’s flavor and iconic, colorful packaging have been both known, and loved, in Latin communities across the country. Now, for the first-time ever, the brand is available nationwide.

The broadcast commercial brings to life the wonderful feeling that wherever there is a can of Café Bustelo, or a cup of its espresso ground coffee, the world around is transformed, spreading sabor Latino for all to enjoy.

The campaign boasts bold, minimalist illustration-style visuals, with a retro poster feel, in a colorful and creative nod to the authenticity of the brand. Both modern and traditional Latin imagery are used to represent Café Bustelo’s multi -generational appeal. The music featured in the campaign adds to the mix, marrying old and new, by combining traditional Latin rhythms, with modern electronic beats, and was created by HiFi Project. One taste of this bold Latin blend and you’ll understand why it’s always more exciting in the knowledge that 'Café Bustelo Estuvo Aquí.'



The J.M. Smucker Company


Café Bustelo

Campaign Title:

Café Bustelo Estuvo Aquí


Publicis Groupe, PSOne

Agency Location:

New York

Chief Creative Officer: Andy Bird

Executive Creative Director: Erica Roberts

Creative Director/Copy: Larissa Kirschner

Creative Director/Art: Matthew Leopizzi

Creative Director/Art: Jana Pejkovska

Director of Integrated Production: Jenny Read

Executive Producer: Lauren Schneidmuller

Producer Dylan Mizner

Music Producer Rachel Rauch

Group Account Director: Yuri Lee

VP, Account Director: Tabatha Roman

Account Executive: Nia Bolling

Production Company: Blacklist

Managing Director: Adina Sales

Executive Producer: Danielle Amaral

Producer: Jodi Kraushar

Animation House: Wizz

Director: Gary Levesque

Producer: Matthieu Poirier


Bong Nguyen

Pierre Rutz

Rachid Guendouze

James Molle

Laure Escadafals

Tom Rameaux

Compositing: Benoit Galland

Background: Gary Levesque

Intern: Quentin Rigaux

Music House: Hifi

Executive Producer: Chris Heidman

Audio Engineer: Mark Turrigiano

Production House: Harbor

Executive Producer: Jesse Schwartz