The Drum Awards Festival - Extended Deadline

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Agency: Publicis
Client: Fiverr
Date: Feb 2021
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Fiverr, the Israeli marketplace for online services, has unleashed a green-fingered 15-second SuperBowl salute to a memorable Trump campaign news conference set against the insalubrious backdrop of an industrial yard on the outskirts of Philadelphia.

A far cry from the glitz and bling of Trump’s normal stomping grounds, the Four Seasons Total Landscaping yard eclipsed the Beltway for a brief moment as the hub of American politics last November, when a bemused US media descended on the down at heel concession speech given by Trump’s lawyer, Rudy Giuliani.

Now the yard, sandwiched between an adult book store and a crematorium, is back in the limelight as the tongue-in-cheek backdrop to a new marketing campaign which trumpets that success is about being ’in the right place at the right time’.