Orange: Keep Christmas Wonderful by Publicis Conseil

Date: Dec 2018

Thanks to an accurate understanding related to French experience at Christmas, Orange invites us to rediscover what's the most wonderful time at Christmas in its new campaign: Christmas gift moment that forget the failures.

Conceived by Publicis Conseil and produced by Megaforce, the movie portrays many people in the midst of Christmas fails, struggling to sing along in unison the Andy Williams classic, 'It's the most wonderful time of the year' with an ironic touch.

However, when at the end we see them unwrap their gifts with frenzy, everything seems to be forgotten, thanks to Orange's gift.

The campaign will be released on TV, cinema, billboards and newspapers, digital and social media, and on all brand media communication, in stores and train stations.

Credits

Brand : ORANGE FRANCE

Brand managers : Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Laurence Pagny, Bruce Hoang, Ombline Thomine-Desmazures, Nathalie Laudat, Kadija Hemici, Caroline Fortabat, Laurence Poucan, Vrej Minassian

Agency: PUBLICIS CONSEIL

Executive Creative Director : Fabrice Delacourt

Copywriter : Kevin Salembier

Art Director : Julien Boissinot

TV Producer : Benjamin Auberdiac (Prodigious)

Accounts : Marie Wallet, Anne Dauvé, Émilie Jeanneau, Sherelle Ramire

Planning : Damien Sabatier

Art Directors Assistants: Lucie Puybonnieux, Alexandre Perdereau

Directors : MEGAFORCE

Production : ICONOCLAST

DOP : Arnaud Potier

Producer : Nathalie Le Caer