Heineken: Back to the Bars by Publicis Italy
- Location:
Heineken has launched a through the line campaign titled ‘Back to the Bars’ as part of its global initiative, #socialiseresponsibly. The global campaign is aimed at supporting the HoReCa around the world, by celebrating their re-opening whilst reminding consumers to behave responsibly. In fact, only by respecting safety regulations in the “new normal”, consumers will help bars to remain open and therefore will be able to continue to enjoy nights out with friends. The engaging call to action is 'socialise responsibly to keep bars open.'
Heineken has a long history of being a responsible brand. In the past, the brand has used its world famous creativity to develop campaigns such as 'Enjoy Heineken Responsibly' and 'When You Drive, Never Drink' that make tangible impact.
Credits
HEINEKEN
Sr. Director Global Heineken® Brand: Bram Westenbrink
Global Integrated Communication & CMI Manager: Daniela Iebba
Global Communication Manager Heineken® Brand team: Jose Antonio Casillas
PUBLICIS ITALY
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Mihnea Gheorghiu
Global Creative Director: Eoin Sherry
Global Creative Director: Sandra Bold
Creative supervisor: Marie Poumeyrol
Copywriter: Alex Sinmaleza
Copywriter: Margherita Teodori
Art Director: Thomas Aito
Global Strategy Director: James Moore
Senior Strategic Planner: Rafael Trevisan
Head TV Production: Francesca Zazzera
TV Producer: Sanam Bartoletti
Global Client Service Director: Eleni Charakleia
Account Supervisor: Gonzalo Gutierrez
Account Supervisor: Jan Wojtkowski
Post Producer: Sabrina Sanfratello
“Birthday” digital pill:
Senior Copywriter: Sara Rosset
Art Director: Giulia Di Filippo
PRODUCTION
Production Company: MJZ
Director: Nicolai Fuglsig
DOP: Ruben Impens
Executive Producer. Helen Kenny
Producer Tim Wild
Editors: Fabrizio Rossetti ,Fabrizio Squeo
Post Production Company: MPC
Colourist: Jean Clement Souret
FX Supervisor: Kamen Markov
Executive Producer: Dafydd Upsdell
Post Producer: Amie Kingsnorth
Music Supervision: Sizzer - Michael Bertoldini