Client: Heineken
Date: Jul 2020
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Heineken has launched a through the line campaign titled ‘Back to the Bars’ as part of its global initiative, #socialiseresponsibly. The global campaign is aimed at supporting the HoReCa around the world, by celebrating their re-opening whilst reminding consumers to behave responsibly. In fact, only by respecting safety regulations in the “new normal”, consumers will help bars to remain open and therefore will be able to continue to enjoy nights out with friends. The engaging call to action is 'socialise responsibly to keep bars open.'

Heineken has a long history of being a responsible brand. In the past, the brand has used its world famous creativity to develop campaigns such as 'Enjoy Heineken Responsibly' and 'When You Drive, Never Drink' that make tangible impact.



Sr. Director Global Heineken® Brand: Bram Westenbrink

Global Integrated Communication & CMI Manager: Daniela Iebba

Global Communication Manager Heineken® Brand team: Jose Antonio Casillas


Global Chief Creative Officer Publicis WW: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

Global Executive Creative Director: Mihnea Gheorghiu

Global Creative Director: Eoin Sherry

Global Creative Director: Sandra Bold

Creative supervisor: Marie Poumeyrol

Copywriter: Alex Sinmaleza

Copywriter: Margherita Teodori

Art Director: Thomas Aito

Global Strategy Director: James Moore

Senior Strategic Planner: Rafael Trevisan

Head TV Production: Francesca Zazzera

TV Producer: Sanam Bartoletti

Global Client Service Director: Eleni Charakleia

Account Supervisor: Gonzalo Gutierrez

Account Supervisor: Jan Wojtkowski

Post Producer: Sabrina Sanfratello

“Birthday” digital pill:

Senior Copywriter: Sara Rosset

Art Director: Giulia Di Filippo


Production Company: MJZ

Director: Nicolai Fuglsig

DOP: Ruben Impens

Executive Producer. Helen Kenny

Producer Tim Wild

Editors: Fabrizio Rossetti ,Fabrizio Squeo

Post Production Company: MPC

Colourist: Jean Clement Souret

FX Supervisor: Kamen Markov

Executive Producer: Dafydd Upsdell

Post Producer: Amie Kingsnorth

Music Supervision: Sizzer - Michael Bertoldini