France 5: Disposable kids by Publicis Conseil

In the United States, it is possible to adopt a child, then publish an ad online to find a different family for that child if he or she doesn't satisfy expectations. The practice of "re-homing" is not legally recognised, but unfortunately occurs more and more often. "Disposable Kids", a documentary produced by France 5, works to denounce this practice.

To advertise the airing, Publicis Conseil has produced a trailer featuring a child who finds another to spend the afternoon with him. But this fairly mundane scene from daily life will take a rather unexpected turn. Yet another strong statement from France 5 with which the agency has been working since the beginning of 2015.