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France 5: Disposable kids by Publicis Conseil

Client: France 5
Date: Apr 2016
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In the United States, it is possible to adopt a child, then publish an ad online to find a different family for that child if he or she doesn't satisfy expectations. The practice of "re-homing" is not legally recognised, but unfortunately occurs more and more often. "Disposable Kids", a documentary produced by France 5, works to denounce this practice.

To advertise the airing, Publicis Conseil has produced a trailer featuring a child who finds another to spend the afternoon with him. But this fairly mundane scene from daily life will take a rather unexpected turn. Yet another strong statement from France 5 with which the agency has been working since the beginning of 2015.

Credits

Executive Creative Director: Fabrice Delacourt, Olivier Desmettre

Art Director: Thomas Chatenay

Copywriter: Guillaume Sabbagh

Additional Credits: TV Production (Prodigious: Pierre Marcus, Timothé Rosenberg

Director: Fabrice Gobert et Bertrand Degove

Company Production: Wanda

Producer: Patrick Barbier & Claude fayolle

Editor: Bertrand Nail