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The Drum

BP: Energy Within by PSONA Films

Client: BP
Date: Aug 2016
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In the latest two spots for BP’s ‘Energy Within’ campaign by PSONA Films, ‘Mother’ focuses on Olympic Champion Heptathlete, Jessica Ennis-Hill, while ‘Breakaway’ showcases 2015 World Champion Cyclist Lizzie Armitstead.

‘Mother’ features Ennis-Hill’s life as both a mother and a world champion athlete and is the first time a film has been produced that explores a more contemplative side of the Olympian. Her momentary self-doubt after just a year into motherhood and the realisation that it was motherhood itself that gave her a new, more powerful drive, creates an inspiring message for any mother who is faced with being at a similar crossroads in life.

‘Breakaway’ takes us to Armitstead’s Yorkshire roots and along a journey that revealed her biggest hurdle. Conquering her self-doubt gave her the freedom to become World Champion and provided a rejuvenated drive in her competitive career.

Credits

Executive Producer: Katy Eyre

Writers: Katy Eyre, Charles Preece, Tom Boden

Director: Stewart Sugg

Camera: Stuart Luck

Producer: Vicky Steele

Associate Producer: Tom Boden

Editor: David Freemantle