UK Black Pride: advert-body-1 by Proximity London
- Location:
To celebrate this year’s UK Black Pride, which takes place this July at Vauxhall Pleasure Gardens, UK Black Pride and Proximity London have come together to create a nationwide campaign titled ‘Keep the Noise Up’. The integrated campaign aims to raise awareness of the annual festival — Europe’s largest celebration for African, Asian, Latin American, Middle Eastern and Caribbean-heritage LGBT+ people, and their friends and allies.
In addition to acting as a call to action, it will serve as a reminder to the plight still felt by many within the community and to encourage people to ‘Keep the noise up’ as they continue the fight for equality.
Created by Proximity London, the campaign will include a hero 60-second film, which will be supported by OOH and social media. The film was directed by up-and-coming talent Nadira Amrani, a rising star whose work was recently shown at the V&A and in ID.
The film features a range of prominent individuals from across the community, including UK Black Pride’s co-founder and executive director, Phyll Opoku-Gyimah, and West End star Layton Williams, who have come together to recite empowering quotes from prominent historical icons. The quotes are performed against a backdrop of striking imagery, depicting powerful portraits celebrating queer people of colour. Each quote, or part of a quote, is recited by a different activist and ultimately forms one united voice.
Credits
Client: UK Black Pride
Client Lead: Aaron Carty
Creative Agency: Proximity London
Strategy Lead: Paul Dazeley
Strategic support: Chloe McMahon
Creative: Neil Williamson and Alex Buchanan-Dunlop
Executive Creative Director: John Treacy
Design: Elsie Hoskin, Agnes Wanat
Agency Production: Kate Duncan, Angela Zabala, Aidan Moran
Project management: Charlotte Powell, Faye Hetherington, Alice Kenyon
Social insights and data: Sara Parrish
Director: Nadira Amrani
Producer: Georgia Rose
DOP: Jack Wilkinson
Editor: Ed Hanbury @ Trim Editing
Colourist: Kai Van De Beers @ MPC
Sound Mix & Design: Iain Grant
Art Director: Laura Little
1st AD: Andrea Armada
Steadicam Op: Jake Whitehouse
1st AC: Toby Goodger
2nd AC: Harry Goodger
DIT: Chloe Thorne
Gaffer: Romane Forster
Spark: Tomasz Wojciechowski
Sound Recordist: Stephen Lee
Hair and Make Up: Gaby Winwood
Art Asst: Megan Nixon
Runner: Archie Holloway
Thanks to:
One Stop Films
Prolight
Dark Arts Coffee
The Truman Brewery
Hackney Film Council