Date: Jun 2018
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To celebrate this year’s UK Black Pride, which takes place this July at Vauxhall Pleasure Gardens, UK Black Pride and Proximity London have come together to create a nationwide campaign titled ‘Keep the Noise Up’. The integrated campaign aims to raise awareness of the annual festival — Europe’s largest celebration for African, Asian, Latin American, Middle Eastern and Caribbean-heritage LGBT+ people, and their friends and allies.

In addition to acting as a call to action, it will serve as a reminder to the plight still felt by many within the community and to encourage people to ‘Keep the noise up’ as they continue the fight for equality.

Created by Proximity London, the campaign will include a hero 60-second film, which will be supported by OOH and social media. The film was directed by up-and-coming talent Nadira Amrani, a rising star whose work was recently shown at the V&A and in ID.

The film features a range of prominent individuals from across the community, including UK Black Pride’s co-founder and executive director, Phyll Opoku-Gyimah, and West End star Layton Williams, who have come together to recite empowering quotes from prominent historical icons. The quotes are performed against a backdrop of striking imagery, depicting powerful portraits celebrating queer people of colour. Each quote, or part of a quote, is recited by a different activist and ultimately forms one united voice.


Client: UK Black Pride

Client Lead: Aaron Carty

Creative Agency: Proximity London

Strategy Lead: Paul Dazeley

Strategic support: Chloe McMahon

Creative: Neil Williamson and Alex Buchanan-Dunlop

Executive Creative Director: John Treacy

Design: Elsie Hoskin, Agnes Wanat

Agency Production: Kate Duncan, Angela Zabala, Aidan Moran

Project management: Charlotte Powell, Faye Hetherington, Alice Kenyon

Social insights and data: Sara Parrish

Director: Nadira Amrani

Producer: Georgia Rose

DOP: Jack Wilkinson

Editor: Ed Hanbury @ Trim Editing

Colourist: Kai Van De Beers @ MPC

Sound Mix & Design: Iain Grant

Art Director: Laura Little

1st AD: Andrea Armada

Steadicam Op: Jake Whitehouse

1st AC: Toby Goodger

2nd AC: Harry Goodger

DIT: Chloe Thorne

Gaffer: Romane Forster

Spark: Tomasz Wojciechowski

Sound Recordist: Stephen Lee

Hair and Make Up: Gaby Winwood

Art Asst: Megan Nixon

Runner: Archie Holloway

Thanks to:

One Stop Films


Dark Arts Coffee

The Truman Brewery

Hackney Film Council