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Addiko: Brand launch by Prophet

Agency: Prophet
Client: Addiko
Date: Jul 2016
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The new brand was created in partnership with the London office of Prophet, the strategic brand and marketing consultancy. Prophet took the lead in working with the bank to identify its customers’ preference for simple, practical processes and services. This insight led to Addiko’s strategic positioning as a bank that offers a transparent service, focused on ‘straightforward banking’.


Partner: Joseph Gelman