Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Travelocity: Wish You Were Here by Proof Advertising

Date: Mar 2020
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
6 votes

'Wish You Were Here,' is a national brand campaign for Travelocity in the US, gives the brand's Roaming Gnome a starring role as a seasoned world traveler, depicting him in various destinations while he shares the benefits of Travelocity membership. While the Roaming Gnome was already a regular presence in Travelocity’s advertising, this works casts him in the leading role.

The campaign uses Travelocity’s existing 'Wander Wisely' tagline, but it’s the first new work under that platform in more than two years and represents a new creative direction for the brand.

Ads will run primarily on TV in :30 and :15 versions nationally, as well as across online video and social platforms. Proof also handles the Roaming Gnome’s social media handles, which will also feature behind-the-scenes glimpses of the campaign from the lead talent’s perspective.

Credits

Executive Creative Director: Craig Mikes

Art Director: Lane Jordan

Copywriter: Claire Jordan

Producer: Amy Hurt

Group Account Director: Dionne Estabrook

Account Supervisor: Blair Williams

Senior Strategist: Deb Freeman

Production Credits

Director: Sean Thonson

Production Company: Wondros

Editor: Einar

Editorial: Union Editorial

Audio: Digital Domain

Finish: Finland Finish