'Wish You Were Here,' is a national brand campaign for Travelocity in the US, gives the brand's Roaming Gnome a starring role as a seasoned world traveler, depicting him in various destinations while he shares the benefits of Travelocity membership. While the Roaming Gnome was already a regular presence in Travelocity’s advertising, this works casts him in the leading role.
The campaign uses Travelocity’s existing 'Wander Wisely' tagline, but it’s the first new work under that platform in more than two years and represents a new creative direction for the brand.
Ads will run primarily on TV in :30 and :15 versions nationally, as well as across online video and social platforms. Proof also handles the Roaming Gnome’s social media handles, which will also feature behind-the-scenes glimpses of the campaign from the lead talent’s perspective.
Executive Creative Director: Craig Mikes
Art Director: Lane Jordan
Copywriter: Claire Jordan
Producer: Amy Hurt
Group Account Director: Dionne Estabrook
Account Supervisor: Blair Williams
Senior Strategist: Deb Freeman
Director: Sean Thonson
Production Company: Wondros
Editorial: Union Editorial
Audio: Digital Domain
Finish: Finland Finish