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Vital Farms: Ruffled Feathers by Preacher

Agency: Preacher
Date: Mar 2019
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The new campaign from Vital Farms shines a light on the misleading nature of descriptors like 'Cage-Free' and 'Free Range,' only this time real Vital Farms farmers are giving their hens the mouthpiece with which to fight back.

Through a series of humorous 30-second spots and a photographic campaign shot by world-renowned wildlife photographer, Randal Ford, the Vital Farms hens are awakening audiences to the injustices their cage-free and free-range sisters had been experiencing and are taking a stand for the hens whose living conditions are less than desirable.


Client: Vital Farms

VP Sales + Marketing: Scott Marcus

Director of Marketing: Kathryn McKeon

Director of Brand Communications: Dan Brooks

Brand Manager: Terry Farmer

Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Associate Creative Director: Jimmie Blount

Senior Copywriter: Joe Hartley

Senior Brand Manager: Kristen Meade

Strategy Director Ashley Shaffer

Agency Producers: Stacey Higgins (EP) & Rachel Kichler (Senior Producer)

Business Affairs: Miiko Martin

Production Company: O Positive

Director: Jun Diaz

Executive Producer: Ralph Laucella

Executive Producer: Marc Grill

DP: Richard Henkels

Line Producer: Tom Hipp

Casting: Wright/Laird Casting

Edit House: Cosmo Street Editorial

Executive Producer: Maura Woodward

Producer: Anne Lai

Editor: Aaron Langley Assistant: Alex Morales

Music: Marmoset Music

Mix: Josh Wilson, Pony Sound

Finish House: Union Editorial

Online Producer: Joanna Hall

Online Artist: Moody Glasgow

Colorist: Marshall Plante, Olio Creative


Photography: Randal Ford

Representation: Marianne Campbell Associates

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