Vital Farms: Ruffled Feathers by Preacher
- Location:
The new campaign from Vital Farms shines a light on the misleading nature of descriptors like 'Cage-Free' and 'Free Range,' only this time real Vital Farms farmers are giving their hens the mouthpiece with which to fight back.
Through a series of humorous 30-second spots and a photographic campaign shot by world-renowned wildlife photographer, Randal Ford, the Vital Farms hens are awakening audiences to the injustices their cage-free and free-range sisters had been experiencing and are taking a stand for the hens whose living conditions are less than desirable.
Credits
Client: Vital Farms
VP Sales + Marketing: Scott Marcus
Director of Marketing: Kathryn McKeon
Director of Brand Communications: Dan Brooks
Brand Manager: Terry Farmer
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Associate Creative Director: Jimmie Blount
Senior Copywriter: Joe Hartley
Senior Brand Manager: Kristen Meade
Strategy Director Ashley Shaffer
Agency Producers: Stacey Higgins (EP) & Rachel Kichler (Senior Producer)
Business Affairs: Miiko Martin
Production Company: O Positive
Director: Jun Diaz
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
DP: Richard Henkels
Line Producer: Tom Hipp
Casting: Wright/Laird Casting
Edit House: Cosmo Street Editorial
Executive Producer: Maura Woodward
Producer: Anne Lai
Editor: Aaron Langley Assistant: Alex Morales
Music: Marmoset Music
Mix: Josh Wilson, Pony Sound
Finish House: Union Editorial
Online Producer: Joanna Hall
Online Artist: Moody Glasgow
Colorist: Marshall Plante, Olio Creative
STILL PHOTOGRAPHY
Photography: Randal Ford
Representation: Marianne Campbell Associates
