Vital Farms: Bullsh*t Free by Preacher

Agency: Preacher
Date: Oct 2017
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Vital Farms are purveyors of pasture-raised eggs in Austin, Texas. The company's ‘Bullsh*t Free’ campaign, created Austin agency Preacher, exposes the potentially misleading term of “cage free” eggs.

A longer spot shows a farmer with a chicken in a field of free range, cage free chickens while stating the truth about what cage free really means. The folksy charm of the farmer explaining how they keep the bullshit away from their pasture raised eggs is honest and funny.

Other spots include shorts by the farmer and his chickens, plus a chef and a grandma in her kitchen, all calling out the bullshit of the cage free statement.


Agency: Preacher

Client: Vital Farms

VP Marketing: Scott Marcus

Director of Marketing: Kathryn McKeon

Executive Creative Director: Dan Brooks

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Art Director: Josh Stolz

Copywriter: Joe Hartley

Designer: Sally Franckowiak

Brand Manager: Kristen Meade

Senior Strategist: Ashley Shaffer

Producer: Rachel Kichler

Executive Producer: Stacey Higgins

Business Affairs: Miiko Martin

Production Company: O Positive

Executive Producer: Ken Licata

Executive Producer: Ralph Laucella

Director: Jun Diaz

Line Producer: Ryan Spalazzi

Director of Photography: Richard Henkels

Casting: Heather Laird

Casting: Wright/Laird Casting

Edit House: Cut + Run

Executive Producer: Bebe Baldwin

Producer: Joanna Hall

Editor: Joel Miller

Assistant: Nick Kondylas

Music: Marmoset Music

Mix: Pony Sound

Mix: Corey Roberts

Finish House: TBD

Online Producer: Kate Eads

Online Artist: Dennis Valk

Colorist: Marshall Plante

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