Vital Farms: advert-body-1 by Preacher
- Location:
Vital Farms are purveyors of pasture-raised eggs in Austin, Texas. The company's ‘Bullsh*t Free’ campaign, created Austin agency Preacher, exposes the potentially misleading term of “cage free” eggs.
A longer spot shows a farmer with a chicken in a field of free range, cage free chickens while stating the truth about what cage free really means. The folksy charm of the farmer explaining how they keep the bullshit away from their pasture raised eggs is honest and funny.
Other spots include shorts by the farmer and his chickens, plus a chef and a grandma in her kitchen, all calling out the bullshit of the cage free statement.
Credits
Agency: Preacher
Client: Vital Farms
VP Marketing: Scott Marcus
Director of Marketing: Kathryn McKeon
Executive Creative Director: Dan Brooks
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Art Director: Josh Stolz
Copywriter: Joe Hartley
Designer: Sally Franckowiak
Brand Manager: Kristen Meade
Senior Strategist: Ashley Shaffer
Producer: Rachel Kichler
Executive Producer: Stacey Higgins
Business Affairs: Miiko Martin
Production Company: O Positive
Executive Producer: Ken Licata
Executive Producer: Ralph Laucella
Director: Jun Diaz
Line Producer: Ryan Spalazzi
Director of Photography: Richard Henkels
Casting: Heather Laird
Casting: Wright/Laird Casting
Edit House: Cut + Run
Executive Producer: Bebe Baldwin
Producer: Joanna Hall
Editor: Joel Miller
Assistant: Nick Kondylas
Music: Marmoset Music
Mix: Pony Sound
Mix: Corey Roberts
Finish House: TBD
Online Producer: Kate Eads
Online Artist: Dennis Valk
Colorist: Marshall Plante