Tommy John: advert-body-1 by Preacher
- Location:
Comfortable underwear brand Tommy John has enlisted actor and director Elizabeth Banks to pull the humor on underwear that doesn’t need awkward adjustments.
The ‘Little Adjustments’ campaign promotes the brand’s debut women’s underwear collection. The 10-year old-brand worked with long-time creative partner, Preacher, to strategize and spread the word about the new women’s line.
Tommy John, Preacher and production company, Harvest Films created a 60-second ‘Little Adjustments’ film, directed by Banks, to highlight the issues women face with their underwear as a refreshing counterpart to Tommy John's anthem spot, ‘The Big Adjustment.’ Through a series of vignettes, Tommy John presents women struggling with the uncomfortable effects of their inferior underwear in awkward situations like meeting the spouse’s boss or walking along on a first date, then offering the Tommy John women’s line as a refreshingly comfortable alternative.
Credits
Client: Tommy John
Founder: Tom Patterson
Founder: Erin Fujimoto-Patterson
Chief Marketing Officer: Josh Dean
Director of Brand Marketing: Brittany Holt
Senior Art Director: Fawad Khan
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Art Director: Jimmie Blount
Copywriter: Joe Hartley
Brand Manager: Kristen Meade
Designers: Anna McCaleb & Nate James
Strategy Director Marika Wiggan
Agency Producers: Stacey Higgins (EP) & Rachel Kichler (Producer)
Business Affairs: Miiko Martin
Production Company: Harvest
Executive Producer: Bonnie Goldfarb
Director: Elizabeth Banks
Line Producer: Leslie Owen
DP: Tim Suhrstedt
Casting: Arlene Schuster-Goss, asg casting
Edit House: Cut+Run
Executive Producer: Bebe Baldwin
Producer: Cecilia Melton
Editor: Joel Miller Assistants: Nick Kondylas
Music: Marmoset Music
Mix: Dusty Albertz, TBD Post
Finish House: Finland Finish
Online Producer: Blaire Woodall
Online Artist: Nick Smith
Colorist: Marshall Plante, Ntropic
STILL PHOTOGRAPHY
Photography: Alexandra Valenti
1st Assistant: Henry Han
Hair & Makeup: Erin Lee Smith
Stylist: Jessica Loria
Prop Stylist: Gregory Ainsley
Production: Summerjax
Digi Tech: Shawn Miller
Studio: Milk Studios
