The Drum Awards Festival - Extended Deadline

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Agency: Preacher
Client: StreetEasy
Date: Mar 2022
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New York real estate company StreetEasy, along with creative agency partner Preacher, has launched a series of illustrated out-of-home (OOH) board game billboards that aim to help NYC natives navigate the housing market as life begins to feel busier again.

‘Win At The Game Of Real Estate’ highlights the daunting, confusing and ultimately time-consuming process of finding a home in a busy city, and encourages buyers, sellers or renters to use StreetEasy’s tools to simplify the experience as much as possible.

Brought to life by local artist Jon Contino, a graphic designer famed for his unmistakable hand-lettering, the campaign draws inspiration from popular board game Monopoly.