The Drum Awards Festival - Extended Deadline

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Agency: Preacher
Date: Jan 2020
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Molson Coors has debuted its ad for Saint Archer Gold, a new premium light beer that is betting big on taste. This is the largest investment that Molson Coors has made for an ad during the big game since 2009.

The 30-second spot, 'Patience', will air during the Super Bowl in 70-plus markets across the country. The spot features Paul Rodriguez, professional skateboarder and Saint Archer Brewing Company co-founder, skateboarding through San Diego, the birthplace of Saint Archer, to the iconic whistling tune of Patience by Guns and Roses.


Client: Molson Coors Beverage Co./Saint Archer Brewing Co.

VP Head of Tenth and Blake at Molson Coors: Paul Verdu

VP Above Premium Beer at Molson Coors: Andrew Walker

President, Saint Archer Brewing: Brad Nadal

VP of Marketing, Saint Archer Brewing: Adam Warren

Senior Director Molson Coors: Mara Schaefer

Senior Brand Manager Molson Coors: Amanda Devore

Associate Marketing Manager: Kim Schaefer

Creative Director, Saint Archer Brewing: Kylie Carnes

Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Creative Director: Marcus Brown

Creative Director (Copy): Sean Vij

Brand Director: Kristen Meade

Strategy Director: Marika Wiggan

Executive Producer: Stacey Higgins

Senior Producer: Shane Smith

Business Affairs: Abbi Press

Production Company: Biscuit Filmworks

Partner/Managing Director: Shawn Lacy

Director: Isaiah Seret

DP: Chris Blauvelt

Executive Producer: Jeff McDougall

Head of Production: Rachel Glaub and Mercedes Allen-Sarria

Line Producer: Jessica Cooper

Production Designer: Adam and Tina

Edit House: CARTEL

Executive Producer / Partner: Lauren Bleiweiss

Executive Producer / Head of Sales: Alaina Zanotti

Head of Production: Meagen Carroll

Producer: Greer Bratschie

Editor: Chris Catanach

Assistant: Zoe Kraft


"Patience" by Guns N Roses

Audio Mix: Lime

Sound Engineer: Rohan Young

Finish House: Framestore

Senior Producer: Andrew McLintock

Telecine: Framestore

Senior Producer: Andrew McLintock

Colorist: Beau Leon

VFX: Framestore

Senior Producer: Andrew McLintock

VFX Artist: Gretchen Capatan

VFX Artist: Marguerite Cargill