Saint Archer Brewing Company: A Light for the Journey by Preacher
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This month San Diego craft brewer, Saint Archer Brewing Company, part of the MillerCoors family, is launching Saint Archer Gold, the newest and lightest addition to its portfolio, with 95 calories, 2.6 grams of carbs and 4.2% ABV. A brewery founded by a group of professional surfers, skateboarders, snowboarders, artists and musicians alike, and born from a belief that following the path less traveled always leads towards the journey of a lifetime, Saint Archer Gold is the culmination of the dedication and craft that’s made Saint Archer Brewing Company a cult success.
To launch Saint Archer Gold, which is rolling out in four markets initially before making its national debut, the brand worked with Austin-based creative agency, Preacher, which drew inspiration from the lifestyles of its founders to conceive the concept for the campaign, 'A Light For the Journey,' inviting newcomers to find their own way and brighten their own paths with a low-calorie alternative that refuses to compromise on flavor. The creative shows skaters, bike riders, surfers, artists and brewers all using certain types of light to fuel their passions.
The fully integrated campaign is rolls out in Austin, Arizona, Indianapolis and Charlotte, all markets chosen specifically for their affinity for craft beer. A 90-second anthem spot will run online on MillerCoors- and Saint Archer-owned channels, YouTube, and pushed heavily across social on Instagram and Facebook. In addition, three 30-second spots will air on broadcast in Saint Archer Gold launch markets, along with ads running on radio, in-store and out-of-home.
Credits
Client: MillerCoors/Saint Archer Brewing Co.
VP Sales+Marketing, MillerCoors: Paul Verdu
President, Saint Archer Brewing: Brad Nadal
Senior Manager, MillerCoors: Amanda Devore
Director of Marketing, Saint Archer Brewing: Adam Warren
Creative Director, Saint Archer Brewing: Kylie Carnes
Associate Marketing Manager, MillerCoors: Alex Quigley
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Creative Director: Marcus Brown
Art Director: Sally Franckowiak
Copywriter: Gabe Long
Senior Designer: Steven Wimberley
Senior Brand Manager: Kristen Meade
Strategy Director: Marika Wiggan
Executive Producer: Stacey Higgins
Senior Producer: Shane Smith
Business Affairs: Miiko Martin
Production Company: Stink Films
Director: Will Mayer
DP: Ian Rigby
Managing Director: Jeff Bron
Executive Producer: Fran McGivern
Head of Production: Nick Fuller
Line Producer: Thaddeus Herrick
Edit House: Cabin
Managing Partner: Carr Schilling
Producer: Liz Lydecker
Editor: Scott Butzer
Assistant Editor: Nick Deliberto
Music: MAS
President/Partner: James Alvich
EP/Partner: Gabe McDonough
Music Supervisor/Producer: Kat Hom
Licensed Tracks:“Shed a Little Light” by Foy Vance and “Delinquent Beat” by Pat Capocci
Audio Mix: Pony Sound
Sound Engineer: Josh Wilson
Finish House: Shape + Light
Senior Producer: Shelby Wong C
reative Director: Rob Trent
Lead Flame: Mark Youngren
Flame Assist: Austin Lewis
Telecine: The Mill
Executive Producer: Linda Jackson
Senior Producer: Liza Kerlin
Colorist: Adam Scott
Color Assist: Gemma Parr and Zack Wilpon
Coordinator: Jessica Amburgey
VFX: The Mill
Producer: Andrew Gilson
2D Lead: Philip Ineno
Photography Agency: Supervision
Agent: Rebecca McCubbin
Photographer: Tim Barber
