Saint Archer Brewing Company: A Light for the Journey by Preacher

Agency: Preacher
Date: Mar 2019
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This month San Diego craft brewer, Saint Archer Brewing Company, part of the MillerCoors family, is launching Saint Archer Gold, the newest and lightest addition to its portfolio, with 95 calories, 2.6 grams of carbs and 4.2% ABV. A brewery founded by a group of professional surfers, skateboarders, snowboarders, artists and musicians alike, and born from a belief that following the path less traveled always leads towards the journey of a lifetime, Saint Archer Gold is the culmination of the dedication and craft that’s made Saint Archer Brewing Company a cult success.

To launch Saint Archer Gold, which is rolling out in four markets initially before making its national debut, the brand worked with Austin-based creative agency, Preacher, which drew inspiration from the lifestyles of its founders to conceive the concept for the campaign, 'A Light For the Journey,' inviting newcomers to find their own way and brighten their own paths with a low-calorie alternative that refuses to compromise on flavor. The creative shows skaters, bike riders, surfers, artists and brewers all using certain types of light to fuel their passions.

The fully integrated campaign is rolls out in Austin, Arizona, Indianapolis and Charlotte, all markets chosen specifically for their affinity for craft beer. A 90-second anthem spot will run online on MillerCoors- and Saint Archer-owned channels, YouTube, and pushed heavily across social on Instagram and Facebook. In addition, three 30-second spots will air on broadcast in Saint Archer Gold launch markets, along with ads running on radio, in-store and out-of-home.

Credits

Client: MillerCoors/Saint Archer Brewing Co.

VP Sales+Marketing, MillerCoors: Paul Verdu

President, Saint Archer Brewing: Brad Nadal

Senior Manager, MillerCoors: Amanda Devore

Director of Marketing, Saint Archer Brewing: Adam Warren

Creative Director, Saint Archer Brewing: Kylie Carnes

Associate Marketing Manager, MillerCoors: Alex Quigley

Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Creative Director: Marcus Brown

Art Director: Sally Franckowiak

Copywriter: Gabe Long

Senior Designer: Steven Wimberley

Senior Brand Manager: Kristen Meade

Strategy Director: Marika Wiggan

Executive Producer: Stacey Higgins

Senior Producer: Shane Smith

Business Affairs: Miiko Martin

Production Company: Stink Films

Director: Will Mayer

DP: Ian Rigby

Managing Director: Jeff Bron

Executive Producer: Fran McGivern

Head of Production: Nick Fuller

Line Producer: Thaddeus Herrick

Edit House: Cabin

Managing Partner: Carr Schilling

Producer: Liz Lydecker

Editor: Scott Butzer

Assistant Editor: Nick Deliberto

Music: MAS

President/Partner: James Alvich

EP/Partner: Gabe McDonough

Music Supervisor/Producer: Kat Hom

Licensed Tracks:“Shed a Little Light” by Foy Vance and “Delinquent Beat” by Pat Capocci

Audio Mix: Pony Sound

Sound Engineer: Josh Wilson

Finish House: Shape + Light

Senior Producer: Shelby Wong C

reative Director: Rob Trent

Lead Flame: Mark Youngren

Flame Assist: Austin Lewis

Telecine: The Mill

Executive Producer: Linda Jackson

Senior Producer: Liza Kerlin

Colorist: Adam Scott

Color Assist: Gemma Parr and Zack Wilpon

Coordinator: Jessica Amburgey

VFX: The Mill

Producer: Andrew Gilson

2D Lead: Philip Ineno

Photography Agency: Supervision

Agent: Rebecca McCubbin

Photographer: Tim Barber

Overall Rating
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Overall Rating
5/5Vote