Golfsmith: Anything For Golf by Preacher

Austin-based agency Preacher has created a campaign for golf retailer Golfsmith to help the brand shift its overall marketing strategy. Instead of just marketing to avid & skilled golfers, Golfsmith is hoping to speak to a more general audience of golfers who might just enjoy the sport for fun. In four funny spots, viewers are shown that "one's love of the game should not be measured by how often or how well you play."