ESPN: We Do This by Preacher
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ESPN is launching a high-energy campaign just as we enter March Madness, the most intense time of year in college basketball.
To raise awareness for the August 22 debut of the ACC Network, ESPN has introduced its 'We Do This' campaign that serves as a "rallying cry" for fans of the Atlantic Coast Conference.
Austin-based agency Preacher worked on the campaign, which launches today to coincide with the ACC men's basketball tournament.
The fast-paced, 60-second 'Anthem' spot looks to stoke fans' pride as it nods at a tradition from each of the 15 member schools. The campaign also features three different 30-second spots, marking the stages of the intense college sports experience – 'The Arrival,' 'The Action,' and 'The Celebration.'
'We Do This' will run across ESPN's owned and operated channels including TV, digital, radio and social. Off-channel materials will run only in key ACC markets.
Each school has its own 10-second spot and other marketing materials to run in-arena and across media platforms.
Credits
Client: ESPN
VP Sports Marketing: Emeka Ofodile
Sr. Marketing Director: Michelle Berry
Marketing Director: Jill Husak
Marketing Coordinator: James Giblin
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
ACD, Art Director: Nick Troop
ACD, Copywriter: Maxx Delaney
Brand Director: Jessica Baker
Sr. Strategist: Doug Kleeman
Sr. Designer: Tim Praetzel
Executive Producer: Stacey Higgins
Sr. Producer: Rachel Kichler
Production Coordinator: Ellen Nelson
Business Affairs: Miiko Martin
Production Company: Pulse Films
Director: Ryan Booth
Global President of Commercials & Branded: Davud Karbassioun
Executive Producer: Hillary Rogers
Line Producer: Jenni Haberstock
DP: Natalie Kingston
Production Designer: Tyler Jensen
Casting: Corrigan Johnston
Edit House: Union Editorial
Executive Producer: Victoria Russell
Producer: Roka Music
Editor: Kevin Ray Assistant: Drew Johnson
Music Supervision: Good Ear Music Supervision
Additional Music: Marmoset, APM, and Peer Music
Mix: Dusty Albertz, TBD Post
Finish House: Union Editorial
Online Artist: Moody Glasgow
Colorist: Mikey Rossiter, The Mill
Still Photography: Nick Simonite
Representation: Kerriann Clem, TPD New York