Agency: Preacher
Client: ESPN
Date: Mar 2019
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ESPN is launching a high-energy campaign just as we enter March Madness, the most intense time of year in college basketball.

To raise awareness for the August 22 debut of the ACC Network, ESPN has introduced its 'We Do This' campaign that serves as a "rallying cry" for fans of the Atlantic Coast Conference.

Austin-based agency Preacher worked on the campaign, which launches today to coincide with the ACC men's basketball tournament.

The fast-paced, 60-second 'Anthem' spot looks to stoke fans' pride as it nods at a tradition from each of the 15 member schools. The campaign also features three different 30-second spots, marking the stages of the intense college sports experience – 'The Arrival,' 'The Action,' and 'The Celebration.'

'We Do This' will run across ESPN's owned and operated channels including TV, digital, radio and social. Off-channel materials will run only in key ACC markets.

Each school has its own 10-second spot and other marketing materials to run in-arena and across media platforms.


Client: ESPN

VP Sports Marketing: Emeka Ofodile

Sr. Marketing Director: Michelle Berry

Marketing Director: Jill Husak

Marketing Coordinator: James Giblin

Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

ACD, Art Director: Nick Troop

ACD, Copywriter: Maxx Delaney

Brand Director: Jessica Baker

Sr. Strategist: Doug Kleeman

Sr. Designer: Tim Praetzel

Executive Producer: Stacey Higgins

Sr. Producer: Rachel Kichler

Production Coordinator: Ellen Nelson

Business Affairs: Miiko Martin

Production Company: Pulse Films

Director: Ryan Booth

Global President of Commercials & Branded: Davud Karbassioun

Executive Producer: Hillary Rogers

Line Producer: Jenni Haberstock

DP: Natalie Kingston

Production Designer: Tyler Jensen

Casting: Corrigan Johnston

Edit House: Union Editorial

Executive Producer: Victoria Russell

Producer: Roka Music

Editor: Kevin Ray Assistant: Drew Johnson

Music Supervision: Good Ear Music Supervision

Additional Music: Marmoset, APM, and Peer Music

Mix: Dusty Albertz, TBD Post

Finish House: Union Editorial

Online Artist: Moody Glasgow

Colorist: Mikey Rossiter, The Mill

Still Photography: Nick Simonite

Representation: Kerriann Clem, TPD New York