Crate and Barrel: advert-body-3 by Preacher
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The latest campaign from Preacher for Crate and Barrel is called 'Welcome Love In', promoting Crate and Barrel's gift registry, as wedding/registry season is officially in full gear right now.
This campaign was created as a nod to its heritage as a brand that has long supported couples as they build their loves together – from engagement through life. It features real couples, all ranging in age, and all who registered at Crate and Barrel at some point (one couple did it 42 years ago). At its center is a two-minute film capturing the couples sharing their stories and offering advice about weddings, registries, and love in general.
The video lives across all of Crate and Barrel’s social channels, and is also posted on its registry microsite. In addition, 30 and 15-second cut downs are running across major bridal sites, and there is also paid and organic social driving to the microsite and film.
Credits
Client: Crate and Barrel
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney Agency
Producer: Jill Silberstein
Senior Brand Manager: Stephanie Smith
Business Affairs: Miiko Martin
ACD: Kim Nguyen
Production Company: The Bear Executive
Producer: Berndt Mader
Director: Ben Steinbauer
Line Producer: Janice Woods
DP: David McMurry
Casting: O’Connor
Casting Edit House: Lucky Post
Executive Producer: Jessica Berry
Producer: Caroline Stephens
Editor: Elizabeth Moore
Mix: Pony Sound
Colorist: Neil Anderson
