Container Store: Where Space Comes From by Preacher
- Location:
The Container Store is committed to helping customers accomplish projects, maximize space, and make the most out of their homes. This summer, as the brand celebrates its 40th anniversary, it is launching a new brand campaign that brings this philosophy to life.
The brand’s new tagline 'Where Space Comes From' taps into the universal truth around the struggle to overcome the space issues that plague us all. From kitchens, to garages, to closets, making the most of our space can feel like an insurmountable feat if we don’t have the right support. These practical challenges are presented as the grand quandaries they can often feel like in our lives.
Featuring everyday people facing the challenges of space, the campaign concept, created in partnership with agency of record, Preacher, comes to life in a series of humorous 30-second spots launching on national cable, local broadcast and streaming video. In addition to these spots, bite-sized videos will exist online, along with a robust push of the creative idea through out of home, radio, and in-store signage.
This new campaign comes on the heels of the brand launching its Next Generation store in Dallas revealing a new architectural design, merchandising strategy and unique digital resources that make it easier for customers to accomplish their storage and organization projects for a true omnichannel experience. The innovative new concept will serve as a test and learn environment to determine elements for eventual rollout to new and existing locations.
Credits
Spot Titles:
Open Space :30/:15
Proper Approach :30/:15
Trapped in the Void :30/:15
Unexplained Disappearance :30/:15
Client: The Container Store
Chief Marketing Officer: Melissa Collins
VP of Marketing: Felipe Avila
Creative Director: Ryan Jones
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Creative Director: Jason Ambrose
Brand Director: Katie Gibson
Copywriter: Susannah Sodergren
Art Director: Stacie Larsen
Copywriter: Mark Donnelly
Copywriter: Gabe Long
Art Director/Designer: Sally Franckowiak
Strategy Director: Marika Wiggan
Executive Producer: Stacey Higgins
Producer: Tara Leinwohl
Business Affairs: Carianne Humpal
Production Company: Gifted Youth
Executive Producer: Dal Wolf
Director: Fatal Farm
Head of Production: Anthony Ficarola
Line Producer: Talbert Morton
DP: John Peter
Casting: Mel & Liz Casting
Edit House: Cartel
Executive Producer: Lauren Bleiweiss
Producer: Greer Bratschie
Editor: Ed Line
Assistant Editor: Josh Miller
Music: Human
Mix: TBD Post, Dusty Albertz
Finish House: TBD
Online Producer: Kate Eads
Online Artist: Dennis Valk
Colorist: Marshall Plante, Olio Creative