The Drum Awards for Marketing - Extended Deadline

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Date: Mar 2018
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While this stunt by a Philadelphia area home remodeling company may not be directly associated with the Oscars, it certainly mimics one of the most nominated movies of the year in Three Billboards Outside Ebbing, Missouri.

Power Home Remodeling, a Chester, Pennsylvania company based in Chester, Pennsylvania, put up three billboards outside Cleveland, Ohio, trying to convince NBA star LeBron James to come to Philadelphia to play with the 76ers. One sign features James’ #23 in maroon with a crown, on a court with four blue numbers of 76ers starters. Another says ‘Complete The Process’ while a third says ‘#PhillyWantsLeBron.’

The stunt has been a success, with employees pleased and plenty of coverage in the media and on social channels. “The hashtag #phillywantslebron has gone from zero mentions to more than 12,000 on Twitter alone,” said the company. “If you search LeBron and Billboards, Twitter returns an audience of more than 80 million reached.”

Credits

Power Home Remodeling