Nivea Men, the official men’s grooming partner to Liverpool FC, has unveiled a giant mural in Liverpool city centre to celebrate its long-standing partnership with the team and to congratulate it on its League championship win.
Devised by Carat UK and Posterscope together with Mural Republic, the striking mural features a hyper-real recreation of a photo of the players embraced in a hug and is supported by a digital out of home takeover throughout the city. Multiple high impact screens across roadside, rail, POS and shopping malls leading with creative that combines Jürgen Klopp’s famous “Boom” with the Nivea Men logo, and the #sharethecare to encourage sharing on social media. The mural is situated on one of the largest available sites in the UK.
The out of home activity is part of a larger campaign that features a digital partnership with Sky Sports and Sky Sports News, including social media, plus TV and video ads, a cover wrap of the Liverpool Echo and a programme to supply tablets to selected retirement homes in the city to help residents stay connected with love ones.