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Adidas: Adidas Predator launch by Posterscope India

Client: Adidas
Date: Jan 2018
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Adidas India has rolled out an out-of-home campaign with a 3D face of Manchester United star Paul Pogba to promote its latest product, Adidas Predator.

The month-long campaign has been conceptualised by Posterscope India and aims to reach out to football players and fans across the subcontinent. While the creative was digitally converted into a 3D file used for print production, detailing and painting of the final piece was done by hand.

The campaign showcased a nine-foot-long 3D face of Pogba protruded on a billboard to ensure long distance visibility.