Possible Moscow have teamed up with Hill's Pet Nutrition and ‘Adopt a Pet,’ to challenge perceptions and find new homes for rescue animals.
To do this they have created, ‘Adopt A Pack,’ a specially designed Telegram sticker pack and bot, which takes these animals and makes them part of people’s everyday conversations, breaking down prejudices along the way.
The Telegram sticker pack consists of images of pets currently waiting for adoption. By sending a sticker with an animal that you like to a Telegram bot, you can get its biography, photos and advice on how to feed it. Whenever the ‘Adopt a Pet’ fund gets a new homeless pet, a new sticker is added to the pack and when the pet is adopted, its sticker disappears from the set.
Maryam Akhunova - Creative director - Possible Moscow
Yuri Korobov - Copyright and art-directing - Possible Moscow
Roman Antonov - Photographer - Possible Moscow
Evgenia Kuznetsova, Anna Trotsina - Designers - Possible Moscow
Oleg Sedikin - Programming - Possible Moscow
Sergey Rozhnev - Director for work with clients - Possible Moscow
Natalia Horohori - Account director - Possible Moscow